On Thursday September 12th, a boutique exclusively dedicated to watches from the Swiss watch manufacturer Zenith has opened on one of Praha’s most prestigious streets, at no. 4, Pařížská. This concept store is a whole universe drawing visitors into a temple of watchmaking tradition.

CEO of Zenith, Jean-Frédéric Dufour, together with famous Czech model and moderator Iva Kubelková, and the operator of the boutique, Jan Zvada, officiated in the ribbon-cutting ceremonial.

The opening cocktail was held in the pleasant atmosphere of the new beautiful boutique, which is the third of its kind to be opened in Europe. The party hosted about 130 guests, including journalists, clients and celebrities.