LVMH Watch Week 2026

JANUARY 19 - 21, 2026

LVMH is hosting the seven edition of the LVMH Watch Week event from January 19-21, 2026. Nine LVMH watchmaking Maisons will present their latest horological creations to trade journalists, retailers and select clients from around the world. The LVMH brands will spotlight their unique positioning and expertise in revealing their new timepieces.

• BVLGARI • HUBLOT • TAG HEUER • ZENITH • DANIEL ROTH
• GÉRALD GENTA • LOUIS VUITTON • TIFFANY & CO. • L'EPÉE 1839

Articles by Watchonista

Novelties

LVMH Watch Week: The Rise of Horological Objects

By Cait Bazemore

Louis Vuitton and L’Epée give us works of art that tell time.

Novelties

A New Cityscape Rises: Zenith’s Latest Defy Skyline Models from LVMH Watch Week

By Mike Espindle

A hands-on review of Zenith’s new offerings reveals some “urban development” that leans into the popular models’ obvious architecturally flavored references, telling a story not only of varied materials but also of the Defy Skyline’s artfully flexible blueprint.

Novelties

LVMH Watch Week: TAG Heuer Appeals to Next Gen Collectors with Its Latest Offerings

By Rhonda Riche

In Milan, the Maison reinterprets “The Skipper” and introduces a modernized take on the Carrera.

Novelties

LVMH Watch Week: Louis Vuitton Shows Us How to Find Beauty in Complicated Layovers

By Barbara Palumbo

Louis Vuitton is adding to its popular Escale collection with complicated timepieces in a variety of designs.

Novelties

Hublot Big Bang Tourbillon Novak Djokovic GOAT Edition Orange © Pierre Vogel

LVMH Watch Week: Hublot Gives Us a Slew of New Releases, and These Are Our Top Three

By Cait Bazemore

The Big Bang gets reimagined in new forms, bringing it back to its roots and propelling it forward.

Novelties

Art of Gold: Bvlgari’s Dazzling New Creations at LVMH Watch Week 2026

Art of Gold: Bulgari’s Dazzling New Creations at LVMH Watch Week

By Sébastien Aeberli

Bulgari unveils two remarkable timepieces – the Maglia Milanese Monete and Tubogas Manchette – where Roman goldsmithing heritage meets Swiss mechanical virtuosity and radiant gemstone artistry.

Novelties

LVMH Watch Week: Why Tiffany & Co.’s New Timer Has Piqued Our Interest

By Ash Longet

At LVMH Watch Week 2026 in Milan, Tiffany & Co. introduces the 60-piece limited-edition Timer: a 40mm platinum chronograph driven by the legendary El Primero movement. Its importance lies not in rarity, but in legitimacy.

Novelties