At the occasion of of the release of RUSH, Ron Howard's new movie (Sept. 25 in Switzerland), TAG Heuer gathered yesterday night in Geneva the Swiss legends of Formula 1 and the heirs of the racing spirit of the 70ies.

Jacques Deschenaux, AKA "The Bible of Formula 1", who covered over 500 live Grand Prix in his carreer in Sports Media,
animated the discussion following the private screening between Clay Regazzoni's daughteur, Alessia, Jack Heuer, Jean Campiche (Offical Timekeeper of Scuderia Ferrari for Heuer in the 70ies) and Philippe Siffert, Jo's son.

Over 120 selected media and guests invited by Geneva TAG Heuer Boutique and McLaren Automotive local dealership were able to discover in "Avant-Première" the movie RUSH, that depicts in a very accurate way the Golden Age of Formula 1 and the rivalry between James Hunt and Niki Lauda.

Jacques Deschenaux, Jean Campiche and Jack Heuer agreed with emotion that the movie was so accurate, it took them almost 40 years back and called the film " Best movie about motor sports" they had seen.

The event and the partneship between RUSH and TAG Heuer si already relayed in local media La Tribune de Genève and more articles are expected prior to the movie release.

RUSH will also be presented at the Zurich Film Festival on October 2 in presence of actor Daniel Brühl (Lauda).