TAG Heuer has officially launched its first Brisbane Flagship store with an opening event fit for the iconic luxury brand, from the red carpet to the branded Porsche Carrera racing car that flanked the front entrance. A glittering guest list of celebrities, sports stars and local social personalities turned out to celebrate the latest development in TAG Heuer’s Australian retail strategy.
Philip Richards, General Manager of TAG Heuer for Australasia, welcomed guests to the new, multi-million dollar flagship and staged a Q&A with America’s Cup champion, Aussie skipper Jimmy Spithill. Philip and Jimmy were then joined by Jimmy’s teammate and fellow America’s Cup winner, Tom Slingsby, and Olympic swimming legend Leisel Jones to officially cut the ribbon.

Guests explored the brand’s range of renowned watches and chronographs, communication devices, eyewear and luxury lifestyle accessories.

It was a star-studded evening, with Rugby League icon Wally Lewis, Olympic triathlete Emma Snowsill, Formula One legend Alan Jones, TV personality Catriona Rowntree and actress, singer and model Erika Heynatz all showing their support for the TAG Heuer brand.

The TAG Heuer Brisbane Flagship store is open on the corner of Edward and Elizabeth Streets in the CBD, offering an exciting new luxury retail experience for the city.