“We closely work with our friends all around the world to identify the right organisations or projects to support. We started in the US with our friend Shawn Stockman’s foundation, Micah’s voice. So when our local distribution partner for the UK, Mark Sutcliffe, brought Prior’s Court to our attention, we decided to follow in the direction with Prio’rs Court also.” In each case, friends closed to us are personally concerned and involved.

The proceeds of the 2 special watches, both limited to 100 pieces, will go 100% directly to the cause without any deductions from SEVENFRIDAY.

The watches are based on one of the most iconic pieces, the P3-1, which is a contrasted black and grey watch with touches of red.

Because of the blue color within the logo of Prior’s Court, SEVENFRIDAY couldn’t avoid designing and producing a special P3 with blue highlights in a limited quantity of 100 pieces.

Also this model is obviously based on the P3-1, this time taking the yellow color of Micah’s voice as inspiration to replace the original red highlights.

At 7 o’clock we managed to place the beautiful smile of the logo framing the opening to the heart of the watch.

Price of these special editions: 982 CHF (excl. shipping, eventual custom duties and VAT)

Your contribution will make a huge difference to the charity and all funds raised will go towards new outdoor and wet weather play equipment for the young people who come from across the UK. Prior’s Court is committed to encouraging all of its young people to participate in physical exercise as it is a key strategy in reducing anxiety, increasing attention and learning to self-calm. Outdoor play areas are also hugely important to help the young people to develop social interaction skills, learning to play, relax and interact with staff and their peers. – See more at: www.priorscourt.org.uk

The SEVENFRIDAY & PRIOR’S COURT limited edition watch can be purchased from Prior’s Court School, selected SEVENFRIDAY retailers in the UK and www.sevenfriday.com from mid-September onwards (pre-booking pc@sevenfriday.com).

With the core belief that each child has unique abilities and gifts to share with the world, Micah’s Voice provides hope and inspiration to families dealing with a diagnosis of autism. Through programs that provide education, awareness, support and financial assistance for those in greatest need, Micah’s Voice empowers families and gives a voice to these special children, so that they can enjoy the best quality of life possible. – See more at: www.micahsvoice.com

The SEVENFRIDAY & MICAH’S VOICE limited edition watch can be purchased from selected SEVENFRIDAY retailers in the US from and www.sevenfriday.com from mid-September onwards (pre-booking mv@sevenfriday.com).