This new partnership provides a perfect complement to our latest soccer partnership in the USA – announced in February - with Major League Soccer (MLS), U.S. Soccer Federation and the Professional Referee Organization (PRO) to wear TAG Heuer’s Connected Watch during all MLS matches; TAG Heuer to act as the Official Timekeeper of U.S. Soccer.

This partnership also provides the perfect geographic complement with our different soccer partnerships around the globe, including Europe with the powerful German Bundesliga, in Asia with the Chinese Football Association Super League in China, and in Australia with the Football Federation Australia (FFA) with the National Australian Team.

Americans are now on time with TAG Heuer too!

The Copa America Centenario Local Organizing Committee (LOC) and TAG Heuer announced today that the Swiss watch brand has joined the upcoming historic tournament as Official Timekeeper. 

The Copa America Centenario, a once-in-a-lifetime soccer event, which honors 100 years of the Copa America tournament, will feature some of the world's best teams (16) and players competing from June 3-26, 2016, in 10 cities across the United States. 

“Soccer is the fastest growing sport in America, and the most popular sport in the world,” said Jean-Claude Biver, TAG Heuer CEO and President of the LVMH Watch Division. “Soccer is like a language between people. With soccer, we communicate passion, success, team spirit, organization, strategy and finally victory, values that are also carried by our brand and more importantly by the people who buy and wear our watches. I am very proud to be part of such an exciting competition, spreading TAG Heuer’s core spirit of #DontCrackUnderPressure to more young audiences.”  

The tournament will open on Friday, June 3, when the host United States welcomes Colombia to Levi's Stadium in Santa Clara, California, in Group A. The inaugural match will kick off at 9:30 p.m. ET. Other notable group matches include a rematch of the 2015 Copa America final between Argentina and Chile in Group D on June 6 (10 p.m. ET) and a second continental finals rematch when Jamaica and Mexico clash on June 9 (10 p.m. ET) in a replay of the 2015 CONCACAF Gold Cup final. 

The American team, coached by international German player Jürgen Klinsmann, will play first on the 3rd of June versus Colombia. The teams played against each other during the 1994 World Cup in the United States and USA won the game 2-1.

Argentina, with Lionel Messi, will find itself in a tough competition in the beginning of the tournament against Chile. The two teams last met in the 2015 Copa America final, with Chile emerging as the victor. Argentina, which has failed to win the trophy since 1993, will certainly take the opportunity to try to defeat Chile in the first game scheduled 6^th of June in Santa Clara (California).