A unique, prestigious event. An original premise: bringing together a competition between major international luxury brands and a vintage car show. An elegant contest which offers Zenith another opportunity to celebrate its 150th anniversary.

24 Hours of Elegance: the place to be for brands with unique expertise

The event is held annually under the patronage of the Serbian Royal Family; this year, it will be attended by Crown Prince Peter, Prince Philip and the royal couple, Alexander and Katherine. Galas, parades, exhibitions and presentations of luxury creations will take place at three of Belgrade's most prestigious locations: the Royal Palace, the Grand Casino and the Hyatt Regency. The brands are selected for their unique expertise, attention to detail and quality in their respective fields: fashion, jewellery, lifestyle… or Haute Horlogerie! They will be sharing their passion for beautiful objects, culture, creation, and a certain appreciation for life.

24 HOURS OF ELEGANCE: THE PLACE TO BE FOR ZENITH!

As an event partner, Zenith's participation will be multi-faceted. As a luxury brand, the Manufacture is renowned for its Haute Horlogerie expertise, combining revolutionary mechanisms with highly sophisticated design. And 2015 is a special year - its 150th anniversary. The 24 Hours of Elegance is an opportunity to turn back the clock, by presenting the exceptional chronographs that have marked its history, such as the El Primero, a characteristic movement and a brand icon. Third good reason for Zenith: the pleasure of being surrounded by beautiful machines! The brand has always had a special, privileged relationship with classic cars. A partner of the Peter Auto organisation, it is the Official Timekeeper for all of its famous competitions (Tour Auto, Spa-Classic, Monza Historic, etc.). Beautiful machinery and Haute Horlogerie share the same values - authenticity, pleasure and daring - as do the major brands expected in Belgrade this September.

To find out more about the event, you don't need to dig out the bow tie or cocktail dress just yet - the programme and photos are already online at www.24hoursofelegance.com/