TAG Heuer Singapore celebrates 50 Years of Carrera at one of Singapore most luxurious shopping mall, Ion Orchard.

The history of the legendary Carrera collection was depicted through different visual panels expressing inspirations from the past five decades; and how the Carrera collection has maintained its classic design as a timepiece despite major changes through the decades. The latest Carrera collection was showcased at the exhibition which attracted much attention from the guests and the media, especially Jack Heuer Edition of the TAG Heuer Carrera Calibre 1887 Chronograph.

Additionally, TAG Heuer collaborated with McLaren, to commemorate 28 years of partnership by displaying a McLaren MP4-12C as part of the exhibition to pay tribute to the long-standing partnership between the two brands.

At the night of the opening cocktail session, the event was graced with great support from major business partners, media as well as VIP guests. The Panamericana video was played as an opening segment to the event. Eric Vergnes, Vice President of South East Asia subsequently welcomed the guest with a speech on the history of the Carrera.

The exhibition was opened to the public from 27th September to 6 October, attracting much attention from the public.