Longines was proud to support the Longines Masters of Los Angeles as the Title Partner and Official Timekeeper. This event inaugurated the newly named Longines Masters, a series combining the very best sports level with the most elegant lifestyle on a unique staging. During the four days of the event, the guests had the chance to experience exceptional and exhilarating show jumping competitions while also enjoying various social events that celebrated the glamorous Los Angeles spirit.

Prize-giving ceremony of the Longines Grand Prix at the 2015 Longines Masters of Los Angeles (from left to right): Fernanda Ameeuw, Ambassadress of the Longines Masters, Charles Villoz, Longines Vice President, Jillian Percella, Marketing Manager and Christophe Ameeuw, Founder & CEO of EEM. On the podium (from left to right): Scott Brash (UK), second of the Longines Grand Prix, Marco Kutscher (GER), winner of the Longines Grand Prix and Kent Farrington (USA), third of the Longines Grand Prix. 

On the sporting side, Longines gave its name to some highlights of the Longines Masters of Los Angeles: the exciting Longines Speed Challenge on Friday, won by Ireland’s Bertram Allen on Quiet Easy 4 and the renowned Longines Grand Prix on Sunday, claimed by Germany’s Marco Kutscher on Van Gogh. In the former, the competitors’ aim is to achieve the fastest time, knowing that 2 penalty seconds are added for each pole that is knocked down, while the latter celebrates the highest level of show jumping. 

Victory lap of Marco Kutscher on Van Gogh, winner of the Longines Grand Prix at the 2015 Longines Masters of Los Angeles.

The brand also took part on Saturday in the Pro-Am "Style & Competition" for Charity, a class aiming at raising money for charitable organizations in a glamorous atmosphere. In this trial, each team consists of two riders, one from among the world's best professional riders and an “amateur”. This year, Longines was supporting Jane Richard Phillips and Hannah Selleck, who competed for JustWorld International. This institution, founded by Jessica Newman in 2003, acts as a catalyst for positive change in the developing world by working with local partner organizations to provide basic education, nutrition, health, hygiene, and vocational programs for children in impoverished communities in Honduras, Cambodia, Guatemala, and Colombia. 

Bertram Allen (IRE) on Quiet Easy 4, winner of the Longines Speed Challenge, held on Friday October 2^nd

The Longines DolceVita line, which has been a tribute to the sweetness of life since its inception, was the Official Watch of the event. Inspired by the Italian sweet life, the "Dolce Vita", it is worn on the wrists of women who know how to make the most of life's simple pleasures. As a tribute to those ladies, Longines has decided to offer a new interpretation of this collection, subtly combining geometric lines with soft curves.