Longines announces its partnership with the Swiss alpine resort St. Moritz

Longines announces its partnership with the Swiss alpine resort St. Moritz

Swiss watchmaker Longines today announced its partnership with the St. Moritz station, whereby the Office of Tourism, the Swiss Ski School and the ski lifts will now feature the colours of the brand with the winged hourglass. The announcement was made on the occasion of the launch of the countdown to the 2017 FIS Alpine Ski World Championships in St. Moritz, for which Longines is the Official Timekeeper. The event was notably attended by Hugo Wetzel, Chairman of the 2017 Saint Moritz Organizing Committee, Sigi Asprion, Mayor of the station, and Sarah Lewis, FIS Secretary General.

Longines announced its global partnership with the famous Graubünden station as part of the unveiling of the countdown to the 2017 FIS World Championships in St. Moritz, which is displayed in the main square in the village. Notable attendees included Juan-Carlos Capelli, Vice President and Head of International Marketing for Longines, Hugo Wetzel, Chairman of the 2017 Saint Moritz Organizing Committee, Sigi Asprion, Mayor of the Graubünden station and Sarah Lewis, FIS Secretary General. 

Juan-Carlos Capelli pointed out: “Longines has been acting as timekeeper for sporting events in Saint Moritz for more than a century, and our presence has grown even stronger in recent years. Today, we consider it a great honour that our brand has been named the official partner of the station, and to see one of the most iconic villages in Switzerland sporting the Longines colours”.

The Mayor of the station, Sigi Aspirion, added: “2017 marks the fifth time St. Moritz has hosted the World Alpine Ski Championships, following the 1934, 1948, 1974 and 2003 events. As a hotspot for alpine and winter tourism (1864) and winter sports (1884), and as host of two Olympic Winter Games (1928 and 1948), St. Moritz represents tradition around the world. By organizing a dynamic, authentic and innovative World Alpine Ski Championship event in a mountain landscape that is unique in the world, our goal is to propel St. Moritz and the Engadine into the future!”

Hugo Wetzel remarked: “Longines and St. Moritz – two icons with a shared goal! Inspired by sport, and also by quality and beauty, we are delighted to be working with Longines to stage an unforgettable World Alpine Ski Championship!”

Relations between the Swiss watchmaker and the Engadine village go back more than a century ago. In fact, in 1894, Longines sent St. Moritz two timepieces equipped with manual-winding Longines movements to be used as timekeeping devices. That was the beginning of regular partnerships linked to timekeeping activities in a variety of sporting events. By 1954, Longines had already assumed the role of official timekeeper for St. Moritz.

Today, Longines is the Official Partner and Timekeeper for the upcoming FIS World Cup Finals of the 2015/2016 season and the 2017 World Alpine Ski Championships, which will be held in St. Moritz. When it comes to equestrian sports, the Swiss watchmaker is also the Title Partner for the Longines CSI St. Moritz Show Jumping Competition, and is associated with the Night Turf St. Moritz, a horse race held on the frozen lake of the station.

In honour of its ongoing commitment to major sporting events in the famous Graubünden station, Longines has marked this partnership by launching an exclusive watch designed specifically for Saint Moritz: the Conquest 1/100th St. Moritz. The hints of yellow and blue on the hands, dial and flange are reminiscent of the iconic St. Moritz logo, which is engraved on the back of the case.

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