Today, on July 13th, 2014 the world’s best footballers will take the pitch and compete to see who will be crowned King of the football World, but as Hublot geared up to cheer them on, the Swiss Luxury Watch brand celebrated an incredible experience in Rio last night and a successful launch of it’s #HublotLovesFootball Campaign. 

On July 12, after International Recording artist Rihanna’s private visit to the HUBLOT PALACE, Hublot descended on the beautiful historic private mansion in Santa Teresa owned by Lilibeth Monteiro de Carvalho for a memorable closing party with over 600 guests ! 

The event – with the presence of Hublot CEO, Ricardo Guadalupe and the King of Football, Hublot ambassador for the World Cup Pele - welcomed the Who’s Who of Rio de Janeiro, as well as, clients and partners from around the world. In attendance were also Brazilian Artist, Romero Britto, the artist who created the Hublot ball*, symbol of the #HublotLovesFootball artistic campaign, Rohan Marley (son of legendary artist Bob Marley) and former football players Alan Shearer and Edgard Davids. 

To kick of the evening, artist Panmela Castro who has been named the leading women graffiti artist in Brazil and one of the 150 leading women in the world, painted to Brazilian music, in support of the Womanity Foundation, a non-profit organization close to Hublot which works on finding and scaling innovative solution to empower women around the world. In Brazil, Womanity work with social entrepreneurs like Panmela Castro to help her scale her impact.

 
The evening boasted a Brazilian feel with the musical beats of TechSamba and include a Private concert by International Recording Artist, Wyclef Jean. The artist, set to perform at the World Cup Final Closing Ceremonies on July 13, performed crowd favorites, “No Woman No Cry” and also performed with the Brazilian Samba Group, as well as, with Miami HEAT DJ, DJ Irie. Was popped a Jumbo bottle of Moet et Chandon engraved with Hublot in crystals to celebrate the occasion. Guests were all greeted with Moet et Chandon and treated to special cocktails made by Belvedere and Hennessy mixologists. 

* For Hublot, Romero Britto has designed special boxes, which hold the Hublot 2014 FIFA World Cup Brazil™ Official Watches. Each football-shaped sculpture is constructed and decorated by Britto, himself, adding a special artistic touch to the limited edition timepieces.