HOOT Watches - A watch for the night owls
HOOT Watches - A watch for the night owls
Born from the fertile imagination of the Salemi Design studio in Lausanne, the Hoot brand is ready to sweep over the world. The new watch brand, with a DNA based on Swiss know-how, combines quality and design for a premium positioning in the plastic watch industry.
It was during a thrilling Barcelona evening that a group of watch enthusiasts exchanged a few ideas. Inspirational Catalonia had infused a common energy: that of creating a timepiece that empowers to live freely to the rhythm of the night.
INSPIRATION
Inspired by the most nocturnal bird, the owl, HOOT refers to the perpetual, rallying cry beating to the rhythm of night-time festivities. Flying through the night, meeting fellow nocturnal creatures, the owl is the ultimate night bird. It symbolizes the wildness and freedom within clubbers.
PRODUCT
We combined the technical sophistication of a stainless steel structure to that of a high quality, rubber-injected membrane in order to create a link between the case band and bracelet. This results in a unique, extremely technical and resistant piece. The back case, stamped with the HOOT logo, reveals a Swiss-made quartz movement that is water resistant to 10 ATM.
With the Night Owl collection, club-goers can check the time at all hours of the night thanks to a case dial that illuminates between midnight and 6 a.m., using Swiss Super Luminova technology. The unisex model is offered in 42 mm and in various fresh and trendy index colors.
COLLECTIVE CONCEPT
Currently in a phase of concretisation, the start-up from Lausanne is the first Swiss company to launch a watch project on the collaborative crowdfunding platform “Indiegogo”. The participative funding should thus allow us to realize the first production batch.
COMMUNICATION
The definitely off-beat, streetwise brand will opt for an authentic communication style with a mobile, intuitive platform that allows for instant reactivity. By using social media channels such as Twitter, Instagram, Facebook or Pinterest we will generate a community movement in line with the essence of the HOOT brand.
The brand will be sold in a broad selection of countries, via an exclusive digital e-shop distribution channel.
Release the night bird in you!
Please contribute to the HOOT Project on Indiegogo:
https://www.indiegogo.com/projects/hoot-watches-night-owl-watch-release-the-night-bird-in-you