The luxury watch making company, thanks to its contribution, allowed Orticola to “be online” with its enthusiasts and fans, keeping a direct, constant line of communication with its public for the whole year by creating the “Io e Orticola” Blog in collaboration with the Italian women’s magazine IO Donna. The blog focuses on gardening and flowers and it also talks about travel, images, and must-have books for all plant lovers. 

During the flower show, Eberhard & Co. participated with the product for women par excellence: Gilda. The luxury watch company timepiece dedicated to women is a perfect match for the delicate, elegant world of Orticola, thanks to its soft, harmonious design and floral motifs decorating the dial and engraved in the back. An ingenius marriage of modernity and tradition, the steel models have a decisive and modern character, while the 18ct red gold version has a refined and delicate spirit and the many versions featuring diamonds, sapphires and rubies display an impeccable taste for sophisticated combinations. 

The collaboration with Eberhard & Co. continues with the IO Donna Award. For the third year in a row, the popular women’s magazine awarded the Prize to the nursery lady that excelled in her gardening and botanical work made with love and passion. The Prize, a precious Gilda watch, was awarded to the winner by Barbara Monti, CEO of Eberhard & Co. 

Another novelty of this year is the “Bouquet O’Clock” timed courses: 4 workshops with floral composition demonstrations for the public, organized in the Orticola Course Areas in collaboration with Io Donna. Journalist Nicoletta Civardi showed the public how to prepare original, simple yet spectacular bouquets not requiring a long time to make. Time that is obviously kept by the accurate hands of Eberhard & Co. which, with its watches, marked the best times of this edition of the show.