At the heart of this event are aesthetic beauty, dynamic energy, elegance and style: values that are just as essential for Baume & Mercier. The traditional watchmaker thus embarks for a third spin with Passione Engadina, and this time as the principal sponsor.

The fifth edition of the gentleman's rally of St. Moritz, Passione Engadina, focusing on Alfa Romeo, will be held from August 19th to 21st. Only Italian collectors' cars manufactured before 1980 may be admitted. The rally teams – of which many are father/son or father/daughter duos or otherwise members of the same family – will set off in search of a unique driving experience. The bywords of this event are energy, team spirit, elegance, style, speed and tradition.

Noble notions that matter just as much to Baume & Mercier. "As a traditional luxury company, these values are essential for us, too. For 186 years, we have been perpetuating our founders' convictions," explains Alain Zimmermann, CEO of Baume & Mercier.

Loyal to its motto, "Life is about moments", the brand is getting involved in the event for the third time this year to offer the participants unforgettable experiences.