Watchonista’s Guide To The Best Horological Deals Of Black Friday

Black Friday watch deals for the couch potato, a selection of our favorite online offers.

By Hyla Bauer

It’s here! After looming on the calendar for weeks, the dreaded Black Friday is upon us. A day that generates its own unique kind of pressure, a “hurry-up and wait” scenario that may not feel so appealing at 5 AM after a turkey feast.

We’re expected to rush out, beat the crowds, join the multitude of treasure hunters chomping at the bit to find the best deal in town, from shovels to suits. After an hour of circling the parking lots and passive aggressive moves against other drivers, most of us without herculean patience are ready to go home for a turkey sandwich and a nap, guilty of not having snagged the best deal on a coveted gift for our loved ones.

And while you’re shopping for the people on your holiday list, why not also get a little treat for yourself from the comfort of your own home? Sit back, relax with a cup of coffee and a turkey sandwich, and reward yourself.

Maurice Lacroix

Maurice Lacroix is hosting the biggest Black Friday we’ve seen this year, with a 70% off promotion for all Pontos S divers. Starting on Black Friday, November 23, you can buy select models of the Pontos S Diver watches at a steep discount, the likes of which we’ve rarely, if ever, seen in mechanical watches.


Vintage watch emporium Analog/Shift is celebrating the introduction of its new line of sustainable watch straps with a $15 discount. Handmade of leather, the straps will add a fresh look to your vintage timepiece. Also, Analog/Shift’s <GAS> line of accessories developed with collector Grahame Fowler, including watch rolls, satchel bags with interior watch storage, and travel document organizers will be 15% off using the code “PATINA” through Cyber Monday.  


Timex is offering 30% off all watches online, starting on Thanksgiving, November 22nd, through November 26th. The recent success of their mechanical Marlin collection has lead to increased interest from even the most staid watch collector. Our favorite is the Snoopy Marlin, which we hear is on the verge of selling out. There’s also a special shipping offer on the Marlin Original in silver and black and gold and black models. This discount, coupled with free shipping on all watch purchases, make it a no-brainer.

Brew Watches

Led by industrial designer Jonathan Ferrer, New York City based Brew Watches is getting into the Black Friday spirit. All watches from the HP1 collection are on sale starting Friday November 23rd, through Cyber Monday November 26th, the brand is offering a $50 discount and free shipping in the US. Use promo code ‘SUPERBREW50.’

Giorgio Piola

The world of watches and motorsports have always been tightly intertwined. Famed F1 illustrator Giorgio Piola has made a name for himself for his meticulous hand-drawn illustrations of F1 cars of the past and present. For Black Friday, Giorgio Piola is offering $20 off any art print using promo code ‘GP20W’.

In addition to Piola’s fantastic artwork, the brand has recently branched out with a line of racing inspired chronographs. Starting at just $455 for the Quartz Strat-3 and climbing to $2,985 for the forged carbon ETA 7750 based G5 model. For Black Friday, Giorgio Piola is offering $75 off any watch by using promo code ‘GP75W’

Happy Shopping!

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