Oris Doubles Down On Ocean Conservation With The New Aquis Date Upcycle
At the 2021 edition of Geneva Watch Days, the Hölstein-based watchmakers debut a new timepiece that looks good and does good.
As a brand, Oris has a special place in our hearts for making the world better and kinder. We’re thinking of initiatives like Change for the Better and partnerships with groups like Everwave (formerly Pacific Garbage Screening) to promote the development of an innovative floating platform designed to prevent plastic waste from reaching the ocean.
Oris is also leading the way in encouraging other luxury brands to take action in protecting the world’s oceans, namely by supporting conservation organizations through the sales of limited edition watches. At this point, Oris’ conscious coupling of corporate responsibility and beautifully crafted luxury is as much a signature of the brand as its distinctive dive and pilot watches.
Now, in Geneva, Oris is introducing a new non-limited watch that encapsulates the company’s drive to do good – the Aquis Date Upcycle, a new version of its high-performance diver’s watch featuring a dial made of recycled PET plastic.
Oris’ biggest news at Geneva Watch Days 2021 was the announcement that the company is now climate neutral. The United Nations defines climate neutrality as achieving net-zero greenhouse gas emissions by balancing those emissions so as to be equal to (or less than) the emissions that get removed through the planet’s natural absorption. The goal is that all industries take steps to reduce their impact on the planet (such as switching to renewable energy) and ultimately eliminate their carbon footprints.
While some of the brand’s reductions come from offsets, Oris has also reduced its emissions through climate action. In partnership with ClimatePartner, Oris has announced it will publish the brand’s first sustainability report in 2022 so that collectors can see for themselves what kind of investments in the environment they are making. Specifically, the company’s focus will be on the world’s oceans and supporting conservation organizations with limited edition watches.
Introducing the Oris Aquis Date Upcycle
To celebrate this achievement, this year, Oris is introducing the Aquis Date Upcycle. The most exciting feature of this non-limited edition piece is that the dial is made of various recycled PET plastics. And while the colorful, swirling effect is quite captivating, it also means that each example is one-of-a-kind.
Sustainability is also provided by the sturdy 36.5mm or 41.50mm, multi-piece stainless steel case and the dependable automatic Oris 733. Basically, this watch is built to last a lifetime.
Other enduring and endearing features include a unidirectional rotating bezel with grey ceramic insert, a double-domed crystal with anti-reflective coating inside, a screwed stainless steel caseback with see-through mineral glass, a stainless steel screw-in security crown, and water resistance of 30 bar (300 m). In addition, the Oris Aquis Date Upcycle comes on a multi-piece stainless steel metal bracelet with a secure folding clasp and an extension for all your deep-diving needs.
A Conversation Timepiece
Not only is the Aquis Date Upcycle an example of sustainability in action, but its attention-grabbing look will also help raise awareness. When someone asks you about the watch’s unique face (and they will), you can spread the word about how plastic can be recycled and then upcycled to become a piece of luxury watchmaking art. Oris hopes that the watch will encourage a conversation about participating in World Cleanup Day for several years.
Oris is committed to the three Rs – reduce, reuse, and recycle – but the brand also believes that it’s our collective responsibility (for both citizens and corporations) to clean up the mess we’ve already made. It is through education and the efforts of many that we’ll keep our oceans clean for future generations.
Finally, taking it one step further, Oris has partnered with #tide ocean material to make the Aquis Date Upcycle even more environmentally friendly. Namely, by delivering each timepiece in a special presentation box made of upcycled ocean-bound plastic waste. Talk about Change for the Better.
The Oris Aquis Date Upcycle will be available in September 2021 and retail for $2,300.