Geneva Watch Days: DOXA Releases the SUB 300β Sharkhunter for the Well-Dressed Diver
During Geneva Watch Days this week, watchmaker DOXA, generally entrenched in its durably-built, historically-driven dive watch authenticity vibe, fashionably pivots to a stunning black-and-gold execution of its legendary Sharkhunter model that is just as at home at a black-tie gala as it is in the blackness of the deep ocean.
As a brand that has historically leaned strongly into its many undersea alignments, like heritage executions, extreme dive watch technology innovations, military-grade models, and bold dial colors, DOXA is famous for making professional-grade dive watches meant for the general watch-fan population.
However, with the release of the new 42.5mm, black-and-gold, “urban elegant” SUB 300β Sharkhunter, unveiled this week at Geneva Watch Days, the brand has presented its fans with an enticing blend of a dive and dress watch that is robust yet decidedly chic in its design.
The result is a watch that still very much toes the line with the watchmaker’s overall DNA while also being a first for the brand in terms of after-dive style. Hence the “β” denomination, which DOXA calls the “beta” factor.
The wash of alternating glossy, matte, and textured deep black that practically blankets the SUB300β is contrasted beautifully by the pops of 18K 3N gold on the unidirectional bezel and screw-down crown. Finally, the gold plate-framed bar indices filled with a gold-ish tone of Super-LumiNova on the dial complete this piece’s alchemy.
A black FKM rubber strap leads to a matte black ceramic case, which, in turn, then leads to a black-grained dial and glossy black hands filled with lume. But just the right amount of tell-tale bling makes this a wonderfully extravagant and unexpected wet-suit-to-dinner-jacket watch option.
Stealthy, sophisticated, and sleek, the SUB300β Sharkhunter is the perfect watch to have on your wrist at cocktail soirees, especially since the SUB300β, with its overall case height of 11.95mm, has a significantly slimmer party-ready profile than a traditional SUB 300T execution, which has a case height of 13.65mm.
“Alpha” Dive Function
However, make no mistake, like every DOXA dive watch, the SUB300β is a legitimate tool watch in every respect. After all, it still has a pressure-resistant titanium container protecting the COSC-certified automatic movement, which delivers 38 hours of power reserve.
Moreover, the SUB300β still has DOXA’s signature dive bezel. And, though made out of gold, this watch’s bezel still carries the extra-nubby edging for gloved use and still tells both bottom time in minutes and depth in feet.
So, while we will concede that the SUB300β might not look like a traditional dive watch, it is still rated to 3 ATM (300 meters/over 600 feet) of water resistance, just like its steel siblings, and even has an anti-reflective sapphire crystal and ratcheting wetsuit extension buckle boxes, to boot.
Plunge & Party?
Does the brand’s use of the “beta” designation on this timepiece portend a forthcoming new range of watches elegant enough for a night on the town yet still retain the workhorse DNA of their dive watch forebearers?
Only time will tell, but for now, I mean right now, the SUB 300β Sharkhunter is available at all DOXA retailers and via the brand’s e-commerce site for $6,950. For more information, check out DOXA’s website.
(Photography by Pierre Vogel)