Video: Exploring Panerai’s Zürich Concept Store With Turicum Watch Group

Video: Exploring Panerai’s Zurich Concept Store With Turicum Watch Group

The opening of Panerai’s new concept store in Zurich continues the progressive transformation of timepiece retail into environments we can no longer call a “regular” boutique. With two members of Turicum Watch Group, we had the privilege of a private, guided tour with Panerai CEO Jean-Marc Pontroué. Enjoy the immersive video, and welcome to a new phase of watch shopping!

By Marco Gabella
Chairman & Executive Publisher

The recently opened Panerai concept store at Bahnhofstrasse 32 in Zurich is what brand CEO Jean-Marc Pontroué loves to call “a new Italian embassy” in the city.

Along with Luigi @heviloupe and Moritz @wristmo23, members of the organizing committee of Turicum Watch Group @turicumwatchgroup, the Zurich-based watch enthusiasts’ club, Watchonista was invited to a private tour of this new experiential Panerai beyond-boutique.

With accessibly curated products, stunning thematic showcases, strap displays, a comfortably elegant lounge area, and more, discover what you will experience once you enter the new Zurich Panerai concept store in this exclusive video!

(Images © Panerai. Video by Johan Corminboeuf)

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