A. Lange & Söhne Opens First Boutique in Singapore

A. Lange & Söhne Opens First Boutique in Singapore

Asian watch aficionados are in for a glorious treat as A. Lange & Söhne opens a new global boutique in Singapore. With this latest opening, the exclusive German watch boasts eight standalone shops globally, including five in Asia.

Located at Singapore’s premier luxury retail mall ION Orchard, A. Lange & Söhne Singapore brings the heart and soul of the esteemed Glashütte-based manufactory right into the heart of South-East Asia. The elegantly appointed boutique is a microcosm of the brand’s German headquarters – an intimate and exclusive universe where art, science, poetry,
technicality, tradition and innovation all come together in a wondrous homage to high-end watchmaking.

Spanning over 800 square feet, the boutique invites watch lovers into a milieu of horological appreciation unlike any other. Awash in sandstone design elements, as well as the finest leather and wood furnishing, the boutique’s luxurious décor marks the debut of Lange’s latest worldwide design concept. Lined with inviting displays, a watchmaker’s demonstration work desk, and boasting an exclusive lounge area for VIP customers, the expansive boutique serves as a grand backdrop to the exquisite timepieces and impeccable service on offer.

More pertinently, the boutique brings a slice of the indelible Lange horological experience to customers in Singapore. The company’s 168-year-old legacy, its deep traditions in handcraftsmanship, and commitment to technical innovation and excellence are all proudly expressed within the boutique’s richly decorated confines.

Lange fans can expect nothing less than the latest and most precious timepieces at the store. From newly fangled complications, such as this year’s LANGE 1 TOURBILLON PERPETUAL CALENDAR and the LANGE 1 TIME ZONE; to acclaimed creations such as the technically and artistically accomplished “Pour le Merite” collection driven by fusée-and- A. Lange & Söhne’s Singapore boutique at ION Orchard A. Lange & Söhne Opens First Boutique in Singapore, page 2 chain mechanisms, A. Lange & Söhne Singapore promises to be a veritable haven for discerning watch collectors from around the region. Additionally, connoisseurs can also expect exclusive boutique limited editions from time to time.

“We are proud and delighted to open our eighth global boutique in Singapore. Singapore’s reputation as a luxury retail destination is world-renowned. More importantly, the country is famed among the watch industry as one that draws highly knowledgeable and passionate watch enthusiasts to its shores. Naturally, A. Lange & Söhne would be proud to also call Singapore home,” says Wilhelm Schmid, CEO of A. Lange & Söhne.

The address of A. Lange & Söhne Singapore:
2, Orchard Turn , #02-05A ION Orchard
Singapore 238801