Zenith sets the race

Zenith sets the race

Driven by the same spirit of daring as those pioneers who first turned Icarus' mythical dream into reality, Zenith accompanies adventurers and enthusiasts as they take on each new challenge, whether it be on land, in the air, or even in the stratosphere. This year the famous Swiss watchmaker sets off on a new adventure by becoming the official partner of Peter Auto.

Recognized for the quality of the events it organizes all over Europe and for the authenticity and variety of the range of vintage automobiles that it presents in various races, the Peter Auto company has become a key player in the world of auto sport.  By becoming the official timekeeper of 4 renowned races: the Mugello Classic (April 25-27), the Spa Classic (May 16-18), the Grand Prix de l’Age d’Or (June 6-8) and the Dix Mille Tours (October 3-5), Zenith reaffirms its core values of Daring, Authenticity and Pleasure.  "These are extremely strong values," emphasizes Juliette North, the Director of Marketing and Communication of the Star Logo brand, "and are very similar to those conveyed by these legendary races. It should always be remembered that the vehicles racing in such competitions are often produced one by one and hand-made, just like our mechanical watches, and require the same attention and the same meticulous approach to keep them in condition. " 

As Patrick Peter himself adds: "Our events have a long tradition of partnership with the most illustrious watchmakers. I am therefore particularly honored today by the fact that a historic brand like Zenith, renowned for the precision of its chronometers and luxury watches, should join up with us for four of our European events: the Mugello Classic, the Spa Classic, the Grand Prix de l’Age d’Or and the Dix Mille Tours. The expertise, the commitment and the passion that we invest in the historic competitions that we organize are mirrored by the values of Zenith, our official timekeeper.   Maurice Trintignant, the first French Formula 1 driver to win the Monaco Grand Prix in 1955, was one of the illustrious wearers of a Zenith watch in the last century. Like Felix Baumgartner, who in October 2012 became the first man to break the sound barrier in free-fall during his famous jump from a hot-air balloon flying at an altitude of 39,000 meters in the stratosphere." 

Faithful to tradition while at the same time evolving with the spirit of the times, each of these races is a veritable sporting challenge that we can all experience at our own rhythm. They are events that attract the attention of the owners and drivers of the finest racing models from the most legendary periods of the history of auto sport. Such race weekends bring together some three hundred or more race cars to compete on the finest circuits in Europe.  Among the foremost of these is the Mugello circuit, the practice track used by the Ferrari motor-racing team. The Spa-Francorchamps circuit is considered by the majority of racing drivers as quite simply the finest race track in the world.  The Dijon-Prenois circuit has been the scene of famous races that have marked the history of Formula 1 and the French Grand Prix. Meanwhile the Paul Ricard circuit has established itself as the spearhead of a new generation of race tracks. These renowned and varied venues are ideal locations for reviving the races of yesteryear, to the delight of an enthusiastic public avid for nostalgia. 

Lovers of the open road and fans of the great auto racing circuits, wind up your sports watches, your historic timepieces or your finest El Primero models and join Zenith as we follow the progress of these dream machines of a bygone age!