Brand enthusiasts simply call it the “Cairelli” – after the Rome-based retailer who sold around 2,500 of these watches intended for the Italian Navy – and it is a hot item on the vintage market. Last Saturday, it set a new record in Geneva at the “Start, Stop, Reset” auction by Phllips, more than tripling its initial upper estimate of CHF 20,000 to go under the hammer at more than CHF 62,500.

A remarkable success confirmed by the excellent sales results achieved by Zenith watches during the Geneva auction week, which in turn confirm their overall good performance on the auction and vintage watch market.