From June 2^nd to 6^th, selected retailers and media representatives flock to the COUTURE show in Las Vegas, Nevada, to discover the latest jewelry and watch gems from prestigious designers and Houses. For its 21^st edition, the American luxury show is reinforcing its watchmaking side with a dedicated COUTUREtime section. At the heart of the opulent Wynn complex, the exhibition is hosting a handful of renowned brands, among which Zenith holds a special place. Exclusivity, expertise and creativity are the watchwords. On this auspicious occasion, the Manufacture is unveiling four iconic watches in alluring colors. Attired in blue or black, the legendary El Primero Chronomaster, El Primero 36’000 VpH and Elite highlight the brand’s expertise in the realm of cutting-edge mechanics and sophisticated, mesmerizingly radiant aesthetics.

El Primero Chronomaster: open-hearted variations

The El Primero Chronomaster, featuring a smart appearance and incredible views of its powerful mechanism, is a model of performance and reliability. This sporty chronograph beats at the impetuous cadence of 36,000 vibrations/hour, enabling it to display tenth-of-a-second precision. Decked out in intense colors, it comes in three elegant versions: blue with snailed tone-on-tone twin counters; anthracite with two-tone blue and silver-toned counters; or blue with two-toned anthracite and silver-toned counters. The sunburst dial with its facetted luminescent hour-markers, swept over by a star-tipped central sweep-seconds hand and luminescent facetted hours and minutes hands, features an iconic opening at 11 o’clock revealing its pulsating heart: the automatic El Primero 4061 movement. Chronometer-certified by the COSC, it is a worthy descendant of the world’s most accurate series-made chronograph produced by Zenith. Driving central hours and minutes along with chronograph and tachymeter functions, this high-frequency ‘engine’ with a 50-hour power reserve is housed in a 42 mm-diameter stainless steel case topped by a domed sapphire crystal and featuring a fluted crown and round pushpieces. A legendary watch with a fiery personality exuding timeless class. 

El Primero 36’000 VpH: a legendary trio

An emblem of high precision, the El Primero 36’000 VpH chronograph is immediately recognizable by its three counter colors, an aesthetic that has been part of the Zenith DNA since 1969, when the Manufacture first presented the legendary El Primero, the world’s most precise series-made chronograph. Available in anthracite or deep blue versions, the sunburst dial features the three iconic counters interpreted in the original silver-toned, blue and anthracite colors on the black version; silver-toned and anthracite on the blue variation. This display featuring a blend of strength and distinction is swept over by a slim red central sweep-seconds hand and luminescent facetted hours and minutes hands. Throbbing steadily at the heart of its 42 mm-diameter stainless steel case, the El Primero 400B automatic movement with its 50-hour power reserve beats at a frequency of 36,000 vibrations per hour enabling a tenth-of-a-second display, along with central hours and minutes hands, small seconds, chronograph and date functions. The top-flight mechanism is showcased to perfection within a timelessly elegant design.

Elite 6150: timeless purity highlighted in deep blue

Radiating a fascinating aura of opulence and refinement, the deep blue color chosen by Zenith lights up the two stellar models of the Elite range. The Elite 6150 is representative of the collection’s DNA, while the Elite Chronograph Classic is pleasantly understated with an impetuous heart. Both embody timeless elegance as Zenith sees it. The flowing curves of a 42 mm-diameter stainless steel case, ergonomic lugs, a pebble shape adorned with a fluted crown, a pure dial with engraved hour-markers and slender leaf-type hands: all combine to underscore the apparent simplicity of accomplished expertise. The lightly domed blue dial displays its functions with simplicity and clarity, while the sapphire crystal caseback reveals a subtle mechanism wound by a finely decorated oscillating weight. The Elite 6150 houses a new-generation in-house movement – the Elite 6150 caliber – endowed with over four days of autonomy thanks to two barrels and driving central hours, minutes and seconds hands. The Elite Chronograph Classic is powered by the legendary El Primero 4069 caliber, a descendant of the world’s most accurate series-produced chronograph movement developed by Zenith. Beating at the swift frequency of 36,000 vibrations per hour, it ensures displays of the hours, minutes, small seconds and chronograph functions. Radiating classical charm with a hint of modernity, Elite watches connect the Zenith heritage with its resolutely forward-looking spirit.