TUDOR 1926

Press Release – Baselworld 2018

TUDOR 1926

TUDOR pays tribute to its origins and watchmaking traditions with its 1926 line, a range of mechanical watches that are timeless, classic and elegant. Available in four sizes with a wide choice of dials, the range epitomises TUDOR's philosophy: one of affordability, refinement, and quality.

With its new 1926 line, TUDOR renews its commitment to the traditional values of fine Swiss watchmaking - a world where mechanical excellence goes hand in hand with enduring sophistication. The 1926 line is named after the year when "The Tudor" was registered as a brand on behalf of Rolex Founder Hans Wilsdorf. It captures TUDOR's philosophy and continues down the very same path that it has trodden ever since its inception, emerging as a high-quality watch technically and aesthetically, with a level of sophistication that transcends any apparent limitations.
 

TUDOR 1926

THE EMBOSSED DIAL: TUDOR'S LEGACY

The dials of the 1926 model are a fine example of TUDOR’S thorough attention to detail. Domed for a vintage touch and adorned at the centre, their delicately embossed design harkens back to TUDOR's origins, in subtle contrast to the smooth minute scale. Offered in a choice of silver, opaline or black, these dials have appliqued even-numbered Arabic numerals between faceted arrow-shaped hour markers. There are also versions where the odd-numbered hour markers are set with diamonds. The wealth of detail of the dials of the 1926 line creates a striking and intricate play of light that perfectly complements the sword-shaped hands with their matching colours perfectly.
 

TUDOR 1926

A TRADITIONAL WATCH FOR WOMEN AND MEN

Ever-faithful to Swiss watchmaking traditions, and to its own mechanical philosophy, the 1926 line is fitted with self-winding mechanical movement that have proved to be robust and reliable. The traditional "ROTOR SELF-WINDING" marking on the dial is a direct reference to this characteristic. Finely decorated, with a 38-hour power reserve, they feature hours, minutes and seconds as well as the date in an aperture at 3 o'clock.

Offered in steel or gold and steel, the 1926 line comes in four sizes - 28 mm, 36 mm, 39 mm and 41 mm. It has been designed for women as well as men to suit wrists both big and small, with those who love beautiful things in mind. The case is made of steel, polished all over and waterproof to 100 metres (330 ft). All four case sizes are available with finishing touches in 4N rose gold which embellish the bezel and winding crown and highlight the dial details.
 

TUDOR 1926

THE TUDOR METAL BRACELET

The metal bracelet has taken pride of place in TUDOR design from the very beginning. Much more than a mere accessory, it is an integral part of the brand's aesthetic and practical heritage. The 1926 line naturally has a purpose-made bracelet designed with comfort, refinement and quality in mind. Made up of seven links of varying size, it closely follows the curve of the wrist. Its external links are satin-brushed while those in the middle are polished - a variety of finish that enhances the elegant appearance of the watch. Meticulously assembled in accordance with TUDOR's longstanding skill in the field, the bracelet is flexible as well as strong.
 

TUDOR 1926

TUDOR IS BORN TO DARE

In 2017, TUDOR launched a new campaign with the “Born To Dare” signature. It reflects both the history of the brand and what it stands for today. It tells the adventures of individuals who have achieved the extraordinary on land, on ice, in the air or underwater, with a TUDOR watch on their wrists. It also refers to the vision of Hans Wilsdorf, the founder of TUDOR, who manufactured TUDOR watches to withstand the most extreme conditions, watches made for the most daring lifestyles. It is a testament to Tudor's singular approach to watchmaking, which has made it what it is today. At the cutting edge of the watchmaking industry, its innovations are now essential benchmarks. The TUDOR “Born To Dare” spirit is supported throughout the world by first-class ambassadors, whose life achievements result directly from a daring approach to life.

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