TAG Heuer celebrates the official opening of its second boutique in Germany.

Around 150 specially invited guests, retailers, media, politicians and VIPs, celebrated the opening of the boutique in Frankfurt. With Champagne and Pop-art canapés the guests have been able to discover the entire range of TAG Heuer products and marvelled the newly refurbished boutique.

After the cocktail at the boutique, everyone has been chauffeured by an exclusive TAG Heuer AUDI Shuttle to the TAG Heuer After Opening Lounge at Frankfurt’s finest Pan- Asian Supper club Zenzakan.

More than 200 additional guests, local celebrities, bloggers and TAG Heuer fans joined the celebrations at the TAG Heuer After Opening Lounge. In a separate branded area, guests were able to enter an unique TAG Heuer surrounding and with that discover the many facets of the TAG Heuer world.