30 years ago, Bo Derek used to wear the very first Aquaracer for Ladies.
Today, she is still sparkling with the last version of the Aquaracer steel and rose gold on her wrist.

To celebrate the launch of the new ladies Aquaracer Steel & Rose Gold range, TAG Heuer hosted in London an intimate evening event with Bo Derek on 8th October at TRAMP Nightclub with key UK Watch and Fashion journalists, a total of 70 guests from publications like The Financial Times, The Times, GQ, Esquire, Elle, Instyle and many others.


The evening was a success, Bo Derek was really charming with the press and the UK team was able to secure coverage in key media.
In addition, a social media buzz was created by another special guest of the evening David Gandy.


We also took this opportunity to organize Bo's shooting, thus generating new material to support the Aquaracer Lady worldwide.