Search

Alpina is one of those rare brands that was able to revive its enviable legacy in the watch world and continue to bring true tool watches to new customers. This strategy has served the brand well, but ongoing improvement and innovation is what completes the story. We sat down with Alpina Brand Director Oliver van Lanschot Hubrecht and spoke about the key milestones for the brand’s continued success.

The American designer’s passions and influences are well-known by now. Of course, there is his love of the American West; but there is also his love of the golden era of motoring, where open-air roadsters and wooden steering wheels were the hallmarks of the day. This new timepiece captures that free-wheeling essence.

With the popular Watchville site and app now officially retired, Watchicity, developed by Watchonista, is already picking up the slack, and building buzz with the watch community, watch media, and watch industry. Download it today on Google Play Store or the Apple App Store.