From morning till night, armour is out and ar- tistic style is in with the warmth of redesigned pink gold on lightly tanned skin in the new Excalibur Skeleton Automatic in Pink Gold. With its pure lines and distinctive star shape, the inviting transparency of the first automatic skeleton by Roger Dubuis is the perfect ac- cessory to expensive aftershave, crisp shirts, perfectly cut suits, or an elegant waistcoat with just a touch of trendiness.

Ideally suited to professional and private occasions alike, this is a must for mechanical watch enthusiasts with a penchant for ele- gance as they get into the groove.

The unique groove of a busy day accompa- nied by a magnificent watch of exceptional quality and daringly original design.

Into the fray and time for coffee and crois- sants. As old world leather and Roman nu- merals meet flat white and a glance at what the world is up to, bronze meets business- man in an 188-piece themed limited edition Excalibur Automatic with Bronze Dial. Be it securities and commodities, advertising and marketing, sales or rocket science: no matter what the day holds, every man about town needs to be ahead of the game – and as elegantly as possible – from dawn to dusk.

In a whirl of airport lounges and fast cars, our man’s dressed for success with the extreme style and performance of the Excalibur Chronograph in steel with blue dial at his side.

Built for speed and victory at every level, the statement steel and daring design of the Excalibur Chronograph provides nothing less than the very best in quality and originality for mechanical watch enthusiasts with a penchant for sport.

With its bronze dial, burnished to get the effect of the shields used by valiant knights to protect the kingdom of King Arthur for whom this legendary collection is named, and hand-engraved to resemble a bronze medal, Excalibur Automatic with Bronze Dial is right up there along with fast cars, beautiful women and trendy eateries on the list of chic modern weaponry for the sophisticated urban warrior.

This is an exclusive innovation developed spe- cifically for the self-styled Incredible World of Roger Dubuis, which prides itself on its some- times outrageous, always eye-catching artistic approach – morning, noon and night.

Time out and sight-seeing. Big Ben. Westmins- ter Cathedral. London Bridge. Monuments to British history. Elegant yet casual business- man with excellent taste and varied interest seeks good-looking companion of like quali- ties to share life 24 hours a day...

What better companion for time out and sightseeing than the first Automatic Skele- ton watch to emerge from the Geneva Manu- facture, renowned for its exquisite timepieces that are 100% certified with the Poinçon de Genève. Sometimes called the Hallmark of Geneva, this represents the absolute pinnacle of Fine Watchmaking craftsmanship and excellence. The warmth of rose gold on lightly tanned skin ... The good things in life with just a hint of difference and superb quality.

And as night falls, our utterly adult warrior is out on the town as trendy leather meets subtle new ergonomics and pink gold rhymes with delectable diamonds. Here, Roger Dubuis, leader in Fine Watchmaking and pioneer of contemporary skeleton calibres, takes its refined ergonomics and pure lines of the Excalibur Flying Tourbillon Skeleton in pink gold to new levels in a diamond- encrusted model for sophisticated party-time. A magnificent must for every man on a mission.

Spectacular alternatives to the brand’s traditional offer, the latest novelties in the Roger Dubuis Excalibur collection none- theless remain true to the open-heart design and top-flight movements synonymous with traditional Excalibur identity codes.

The result is a new series of outstanding watch- making additions to the Incredible World of the Geneva watchmaker, and a range of truly distinguished timepieces for men wishing to refine their competitive edge – both on and off the job.