One of the world's most powerful football leagues was given an enormous boost by Germany's victory in the World Cup. Bundesliga matches are followed by a TV audience of hundreds of millions every week, not only in Germany but throughout 208 countries in the world

Today in Wolfsburg, and just before the famous SuperCup 2015 kicks-off between VfL Wolfsburg (Cup Winner) and FC Bayern Munich (Championship winner) ahead of a new season full of suspense, Jean-Claude Biver, CEO of TAG Heuer & President of the Watch Division - LVMH Group, and Christian Seifert, CEO of the Bundesliga (Deutsche Fussball Liga), are delighted to announce their partnership for three years, in a spirit of keen cooperation and brimming with new ideas.

Jean-Claude Biver announced: "The Bundesliga is one of the most powerful and comprehensive platforms imaginable. It will allow us to pursue a different perspective in terms of our sponsorship, with huge new possibilities, particularly in the digital arena. We are preparing for the future."

“We are delighted to have found in TAG Heuer a partner whose commitment to quality and international outlook are a perfect firt with the Bundesliga. Especially since signage sponsoring offers such high visibility on a global scale. We are more than confident that both sides will benefit from this partnership over the coming years,” said Christian Seifert.

This is a unique partnership which you could call a "futuristic sponsorship contract" in that it offers huge, new and innovative possibilities.

Beyond the stadium advertising boards and the traditional event communication methods, websites and social media… Together, TAG Heuer and the Bundesliga aim to create a new world in the sporting arena, a creative, cutting-edge partnership using brand new digital media. The brand motto, #DontCrackUnderPressure, will be incorporated at all levels, from the highest and most visible to the promotion of young talent and the upcoming generations. Let the games begin! 

About the Bundesliga

Since its foundation in 1963, the Bundesliga has been writing an unparalleled success story. Not just from the perspective of the sport of football through outstanding clubs with world-class stars, such as FC Bayern Munched, Borussia Mönchengladbach, the FC Schalke 04, Bayer 04 Leverkusen and VfL Wolfsburg, to name but a few. But also as an enterprise: with an aggregate turnover of 2.45 billion euros in 2013/2014, the 18 clubs of the Bundesliga have for the tenth consecutive season set a new record. More than 13 million fans came to see Bundesliga matches live in stadiums during the past 2014/15 season. No other football league in the world registers these attendance levels; average stadium attendance per game in 2014/2015 was 42,685 spectators. Around the globe, week for week, fans in the 209 member states of the FIFA (International Federation of Association Football) share the suspense, excitement and passion for football through live broadcasts of Bundesliga matches.