AUDEMARS PIGUET OPENS A NEW BOUTIQUE IN VENICE

Events

AUDEMARS PIGUET OPENS A NEW BOUTIQUE IN VENICE

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Audemars Piguet is proud to announce the opening of its third boutique in Italy. After Milan and Porto Cervo, the High Watchmaking Swiss Manufacture opened on Saturday, May 31th, a new boutique in Venice, at 18 of Piazza San Marco, just in front of the balcony of the Doge’s  Palace.

Shahrzad Rafati attends the Audemars Piguet opening boutique cocktail party on June 7, 2014 in Venice, Italy. (Photo by Vittorio Zunino Celotto/Getty Images for Audemars Piguet)

The boutique, even if very small, allows customers to discover the spirit of the brand, the oldest fine watchmaking manufacturer still in the hands of its founding families. The atmosphere is warm, thanks to the oak wood used for the interiors. The central table made of Vals quartz, also used for the floor, is highlighted by a Falling Water lamp by Tobias Grau. A 70 inches screen placed on a wall made up of burnished mirrors broadcasts videos showing watchmakers during the creation of masterpieces. All these elements  contribute to create a unique experience that strengthen the relationship between customers and the world of Le Brassus, the cradle of Haute Horlogerie, birthplace of Audemars Piguet in 1875 which is still based where it was founded.

  Atmosphere during the Audemars Piguet opening boutique cocktail party on June 7, 2014 in Venice, Italy. (Photo by Vittorio Zunino Celotto/Getty Images for Audemars Piguet)

Currently Audemars Piguet has 32 boutiques worldwide - 10 in Europe, 7 in the Middle East, 12 in Asia and 3 in the US.