DRIVE TIME – Expanded Edition Rizzoli New York

Press Release

DRIVE TIME – Expanded Edition Rizzoli New York

DRIVE TIME: Watches Inspired by Automobiles, Motorcycles, and Racing EXPANDED EDITION is the updated version of the much lauded (Esquire (UK) “Book of the Week”; New York Times, Robb Report, CNN Style and AUTOWEEK featured), stunningly curated volume of now more than 100 watches inspired by motorcars, motorcycles, motorsports and racers, as well as related essays and photo essays. Written by luxury author AARON SIGMOND, with a foreword by noted car-and-watch collector JAY LENO and afterword by JEAN-CLAUDE BIVER, President of the LVMH Watch Division.

As with the original, DRIVE TIME Expanded Edition (with 40 all-new pages; and updated throughout) takes a thorough—and lavishly illustrated—look at more than a century of automotive–inspired timepieces, starting with a 1903 Dunhill and running through today’s vintage collectible watches and noteworthy production models, with a focus on iconic watches of the mid-to-late twentieth century.

Author Aaron Sigmond—an ardent enthusiast of both fine timepieces and historically significant automobiles, as well as an F1 fan—conducts a fascinating exploration of the interplay between these two categories of beautifully crafted machines by examining the evolution of timepieces influenced by elite automotive design, and made in partnership with automotive firms.

Both fields of connoisseurship are ostensibly male-dominated, and Drive Time gives the devilish their due in the Hollywood Factor chapter, noting both the car and watch predilections of icons like Steve McQueen, Paul Newman—both well-known racers in films and in real life—as well as James Coburn, Keanu Reeves Eastwood, and Patrick Dempsey. As noted film critic Elvis Mitchell who penned the chapter states, “...watches weren’t just cynical product placements”, the appearance of a certain Rolex model on the wrist of a star would send formerly moribund sales skyrocketing.

A comprehensive index features more than ninety automobile-inspired watches of the early and mid-twentieth century, such as the [TAG] Heuer “Big Three” Chronographs: Autavia, Carrera and Monaco, and Rolex Daytona, up through current timepieces such as those found in the Chopard Mille Miglia, Breitling by Bentley, Porsche Design, Hublot Ferrari, Bremont Jaguar and IWC Mercedes-Benz AMG collections.
Exhaustively researched and written with the voice of someone whose encyclopedic knowledge is matched by his avid enthusiasm, Aaron Sigmond’s DRIVE TIME will be an invaluable reference for the mechanical connoisseur, and a fantastic gift for the man who already collects fine watches and exquisite cars, as well as the man who dreams of doing so.

ABOUT THE AUTHOR: AARON SIGMOND is an award-winning publisher, editor and author of numerous books, including six on watches, who has written about timepieces and the watch industry for over a decade; he has worked on projects for Esquire, Playboy and Time Inc.; and was previously group luxury editor for Doubledown Media, as well as the senior contributing lifestyle editor at AUTOWEEK for a decade. He divides his time between New York City and Charleston, South Carolina. JAY LENO is the former host of the Tonight Show and current host of Jay Leno’s Garage. JEAN-CLAUDE BIVER is a watch industry living legend, he currently serves as both the President of the LVMH Moët Hennessy Louis Vuitton Watch Division and the CEO of TAG Heuer.