Montblanc Opens Boutique in Atlanta

Montblanc Opens Boutique in Atlanta

Luxury Maison Montblanc Unveils New Boutique at Lenox Square Mall, 3393 Peachtree Road with New Exterior Design Concept

Montblanc announced that the luxury maison will celebrate the opening of a new, 1,900 square foot boutique in Lenox Square.

Designed with a new exterior concept being used for the first time, the boutique boasts the latest collections of exquisite timepieces, innovative writing instruments, artisanal leather goods and fine jewelry for men and women.

Loyal customers and global travelers alike will recognize the iconic Montblanc emblem on the renovated exterior, which will usher them into the contemporary space. The interior of the store embodies the purveyor of literacy’s rich heritage of celebrating the written word with a wall dedicated to the largest collection of limited edition writing instruments in North America; connoisseurs and customers will be able to see unique collections ranging from Montblanc’s annual Writers Edition like Daniel Dafoe to Patron of Arts like Henry E. Steinway, as well as other exceptionally rare artisan pieces.

Known for its commitment to the highest standards of craftsmanship, the new boutique will also feature Montblanc’s latest advancement designed for the modern urban man’s adventures – The Extreme Collection. The collection is comprised of leather goods designed to withstand abrasion, water and fire, with each piece manufactured in the maison’s very own pelletteria in Florence, Italy. Also highlighted within the collection is the assortment of StarWalker Extreme Screenwriters, an innovative first for the writing instrument authority. Unlike any Montblanc ever created, the Screenwriters enable touch screen writing, sketching and full digital usage. For one night only, the boutique will exhibit 3 historical pieces from the original manufacturer, Minerva.

This unique manufacture was set up in 1858. In 2014 we introduced our guiding principle of “sharing our passion for fine watchmaking”. This means that we are bringing the codes of fine watchmaking to a new segment by leveraging on the unique expertise of both our manufactures in Switzerland, Montblanc Le Locle and Montblanc Villeret. We understand the codes in terms of refined traditional design language but also in terms of mechanical construction and the spirit of innovation.