Luminox is a brand synonymous with cutting edge technology, forward-thinking design, and extreme performance, and the Swiss watchmaker is the brand that is trusted and requested by the most elite combat unit in the world: the U.S. Navy SEALs. Officially licensed by the U.S. Navy, Luminox is an expert in designing a timepiece for the most mentally and physically challenging training, making Luminox the obvious partner for Spartan USA. Built for untiring grit and peerless durability, Luminox matches Spartan racers’ mental and physical toughness.
As the watch of choice for the Department of the Navy, Luminox is fit for the rugged and daring obstacles that competitors will face throughout the course. A shared value at the core of both the Luminox and Spartan brands is never quitting, and the watchmaker encapsulates this philosophy in the phrase, “The only easy day was yesterday,” meaning every day you should work harder than the last. Additionally, the brand will equip select winners with a Luminox timepiece honoring their commitment to testing their limits through the toughest conditions. The partnership between Luminox and Spartan is a natural fusion of the supreme symbols of strength, fitness and adventure.