Longines, the Swiss watchmaker renowned for its devotion to elegance, tradition and performance has officially opened its door to Malaysians with its first flagship Longines boutique in Pavilion Kuala Lumpur.

Located in the heart of the city, the Longines boutique is a showcase of the brand’s 180-year traditional values and illustrates Longines’ innate ability to weave elegance into innovation.

Gracing the Grand Opening of the boutique was Indian beauty Ms Aishwarya Rai Bachchan, Longines Ambassador of Elegance.