The concept of the Jumping Longines of Crans-Montana seduced the watch brand: Longines becomes the Title Partner and Official Timekeeper of the show-jumping event taking place in summer 2016. Longines is partnering with an event which will be featuring high-level equestrian sports, while its values are in line with the ones dear to the Swiss watch company.

Walter von Känel, President of Longines, explains: “We are proud of this new partnership in Switzerland which strengthens our traditional involvement in the equestrian world. Furthermore, we share the intention of the organisers to build up long-term relationships with our partners and to focus on common values such as elegance and fairplay.”

The Jumping Longines of Crans-Montana will take place from 28 to 31 July 2016. It will be situated in the center of the famous tourist station, in the heart of the Valais. The event is set up by the association Jumping Crans-Montana, which relies on a committee of three members: François Besençon (President) and Yves Rytz, both of them strongly involved in the world of equestrian sports in the French-speaking part of Switzerland, and Daniel Perroud, Director of the Jumping Longines of Crans-Montana and organiser of several sports event.

The latter explains the development of the idea: "This project was born from the simple fact that it was not conceivable that Crans-Montana with its wonderful panorama does not have a place in the international calendar of equestrian events."

Longines’ traditional involvement in equestrian sports dates back to 1878 when it produced a chronograph engraved with a jockey and his horse. In addition, the Swiss watch brand has been partnering with show jumping events since 1912. Today, Longines' commitment to equestrian sports includes - besides show-jumping - flat-racing, endurance competitions and eventing.