An exclusive Polaris exhibition in Singapore to launch Jaeger-LeCoultre Polaris line
Jaeger-LeCoultre hosted an exclusive evening to launch its elegant sports collection for men, presenting the latest Jaeger-LeCoultre Polaris Geographic Worldtime, a boutique exclusive worldwide edition together with the full collection of Jaeger-LeCoultre Polaris line.
Maxence Kinget, Managing Director, South East Asia and Oceania welcomed our esteemed clients, media partners and friends of Jaeger-LeCoultre in Singapore: Tay Ping Hui, Pierre Png, Rebecca Lim, Jesseca Liu, Utt Panichkul and Russell Ong.
The new Jaeger-LeCoultre Polaris line is inspired by the iconic Memovox Polaris from 1968, which marks its 50th anniversary this year. This collection takes the spirit of the Memovox Polaris and applies it to today’s man with a full range of timepieces, from a three-hand automatic to a chronograph world time, with a Jaeger-LeCoultre Polaris Memovox piece displaying the famous alarm function.
During this remarkable evening, the 185-year-old brand, established in the Swiss Vallée de Joux, created an atmosphere of immersion into the world of watches, an opportunity to view some heritage Polaris timepieces and an interactive touchscreen timelines to unveil the various punctuating various successful models through the years. The guests had an opportunity to try a brand new Jaeger-LeCoultre Polaris watch in real or through a digital application and create an instant film to share and keep the memory of the moment.