Seven IWC Teams Complete the TORTOUR for Laureus

This week, the tenth TORTOUR multi-day nonstop ultracycling event took place. Representing the Laureus Foundation Switzerland , seven teams from IWC Schaffhausen were among the competitors.

For the second time, IWC CEO Christoph Grainger-Herr was present at the starting line. Through a crowdfunding campaign the participants raised until now a total of CHF 60,000 for a social sports project run by the Laureus Foundation Switzerland.

IWC Schaffhausen CEO Christoph Grainger-Herr’s team, made up of Swiss cyclist Simon Zahner and IWC watchmaker Samuel Vuillemez finished the medium-length “CHALLENGE” course of 550 kilometers during the TORTOUR multi-day non-stop ultracycling event, from 16.-18. August 2018. (Photo by Remy Steiner/Getty Images for IWC)

You'd be forgiven for thinking that the name "TORTOUR" almost sounds like "torture", and for good reason: in the highest difficulty category of the race, 1000 kilometres and a number of Swiss Alpine passes lie between the start and the finish in Schaffhausen. The participants are on the go day and night, meaning that their support teams also need to be available around the clock.

For the 10th consecutive year, IWC Schaffhausen kicked off the TORTOUR, the biggest multiday non-stop ultracycling event in the world. Sofia Wiedenroth (AMG ROTWILD), Jan Dieterlen and Marco Hässig cycled for a good cause, raising funds for a special sports project run by the Laureus Foundation Switzerland. (Photo by Remy Steiner/Getty Images for IWC)

The team with Grainger-Herr, Swiss professional cyclist Simon Zahner and IWC watchmaker Samuel Vuillemez finished the "CHALLENGE", the medium-length course of 550 kilometres, in 6th place.