GRAFF OPENS THE FIRST OF TWO SALONS IN THE FRENCH CAPITAL
GRAFF OPENS THE FIRST OF TWO SALONS IN THE FRENCH CAPITAL
In June 2016, Graff opened its first store in Paris, the first of two new locations in the French capital.
Located adjacent to the recently renovated Ritz Paris and overlooking the iconic Place Vendôme, the new Graff store will become an integral part of one of the most famous destinations in the world. Home to many of the city’s most venerable jewellery houses, the eminent district is synonymous with luxury.
The long façade of the Place Vendôme, interjected with Corinthian pilasters creating a palace-like semblance, gives way to the Graff Icon motif within the deep bronze exterior of the store’s entrance.
On entering the salon, designed by renowned architect Peter Marino, the store has a design aesthetic unique to Paris encompassing the finest bespoke fixtures, fittings and custom designed furnishings.
The store design incorporates a new concept for Graff, referencing the glamour and palatial aesthetic of 18th Century Paris, and centred on finely landscaped gardens in vogue during the period.
The colour palette is feminine and verdant, from French limestone and grey dival damier floors creating a terrace effect, to floor-to-ceiling arched mirrors drawing in light and reflecting the green hues of the interior.
The walls are luxuriously paneled in bespoke pale green gaufraged velvet featuring the Graff Icon - this technique of embossing an elaborate pattern by hand into plush fabrics is a classic French style dating back to 17th Century Paris.
The opulent interior features pale brass showcases on top of Constantin Brancusi inspired minimalist bases, reflecting a garden pedestal continuing the plethora of flora references, and elevating the magnificent diamonds, exquisite jewels and innovative timepieces within.
To the rear of the store, original hand- painted marble pillars have been sensitively restored, preserving the obsolete technique and beautiful finish.
Highly polished Zebrano wood display desks with a light gold detailed surround and legs provide an intimate and sumptuous viewing experience for Graff clients, to experience exemplary craftsmanship, distinctive design and exquisite jewels.
The second store will open in 2017.