Eleonor Picciotto wasborn in Paris and raised in the watchmaking industry with a father who is retailer. After her French baccalaureate she moved to the United States to graduate from Boston University with a Journalism degree.

She spent almost two years in New York City at Harry Winston working in the events and marketing department before landing in Geneva in 2012 to handle the PR and communication of the MB&F M.A.D. Gallery. In February of 2014, she toured around the Pacific for 7 months blogging and free-lancing (JSBG, Revolution-Online, Beauty and Well-Being) while developing a project she long thought of related to what she studied for.

After spending a few years in the corporate side of brands analyzing the press she came to realize that everything had been done for the watchmaking industry: blogs, forums, magazines, websites… and that women (too often) were left on the side without a media dedicated to them about jewelry or feminine watches that are mainly dealt via chronicles, articles or special sporadic editions.

Chillin’ weeks combined to workin’ weeks, Eleonor took that time to develop The Eye of Jewelry a plate-form dedicated to the world fine jewelry, high jewelry and horological jewelry that will be launched early January 2015.