Esteemed Swiss watchmaking brand Blancpain has recently made its arrival at this hub of world-renowned brand names to become its newest star. The brand’s latest boutique in Hong Kong is the prime destination of prestigious watch appreciating and shopping that showcases Blancpain’s world-famous excellence in watchmaking and craftsmanship. 

Located at the Departures East Hall of Hong Kong International Airport’s Terminal 1, the new boutique is strategically positioned along the busiest route of travellers inside the airport terminal. The classically European design language that is ubiquitous to Blancpain boutiques worldwide is eminent in this new outlet as well, ensuring a unique style that would convey Blancpain’s untiring quest of innovation and respect of tradition upheld by its master-watchmakers’ workshops in Le Brassus for the past 279 years.

The abundant usage of wood creates a welcoming and comfortable environment that is reminiscent of the Blancpain watchmaking workshop, enabling its visitors to appreciate the brand’s timepieces while embracing the tranquil atmosphere of Blancpain’s origin, Switzerland’s Jura Valley. As a touch of modernity within an elegantly classic environment, the large LCD display plays footages about the brand’s latest news and products and showcases Blancpain’s passion towards precision watchmaking, deep sea explorations and fast-paced motor racing.

The master watchmaking craftsmanship established by Blancpain’s founder and accumulated over its glorious history is the driving force behind the brand’s success as the pioneer and innovator of the watchmaking industry today.

The new Blancpain boutique at Hong Kong International Airport welcomes watch lovers and collectors from all over the world to explore Blancpain’s passion and expertise in watchmaking with the displayedtimepiececollections of Villeret, Fifty Fathoms, Women plusmany more.