Committed to the brand essence of ‘Innovation is our Tradition’, Blancpain has attracted the love and loyalty of the vast Chinese connoisseurs through unswerving faith in time, unparalleled watchmaking craftsmanship, pragmatic brand attitude and profound cultural accumulation.

With the opening of one more direct operating store, Blancpain makes it possible for more consumers to experience the cultural connotations of Swiss horologe from all aspects and appreciate the horological quintessence that Blancpain has carried forward and the concept of pursuing a better life.

The boutique is infused with the brand’s heritage. The whole design transmits the consistent pursuit of Swiss fine watchmaking brands for extraordinary aesthetics and highlights the Manufacture in Le Brassus’s faith and love of for time and watchmaking. The whole environment features mainly the elegance of wood, which is reminiscent of the traditional master-watchmaker’s workbenches and serves to generate a relaxing and pleasant feeling that is typical for a home.

This peaceful environment is eminently conducive to discovering watchmaking know-how. In this new boutique, one can not only experience firsthand the top Swiss watchmaking culture represented by the full range of Blancpain’s timepieces, but also appreciate the amazing grace of the state-of-the-art masterpieces that bear Blancpain’s top watchmaking craftsmanship.