After Paris and Vienna, Bell & Ross, continues its retail development strategy with the opening of its third European boutique in Prague, Czech Republic. Two years after the opening of its first store in Singapore, Bell & Ross has already opened 13 exclusive boutiques worldwide.

The new store is located in the Old Town Square in one of the city’s most magnificent buildings: Prague’s Municipal Insurance Company, next to the Pařĭžská Street, one of Prague’s most high end venues.  

The customers will discover a completely modern Bell & Ross boutique but in keeping with the building’s architecture, with its spectacular arches on the façade.

The new boutique will introduce the entire collection, through the five lines, each one being inspired by a key stage in aviation history.

The watch enthusiasts will also discover exclusive timepieces as well as exceptional ones such as the BR01 Tourbillons.

“This long-awaited opening will offer collectors a wide selection of watches in a venue consistent with the aesthetic codes of the brand, and a customized service," said Carlos Rosillo, Bell & Ross CEO

Like all Bell & Ross boutiques, this one perfectly reflects the identity and principles that characterize the brand: pure lines and timeless elegance.