A timepiece symbolizing the next chapter

These memories are never forgotten. They will forever be engraved in our hearts. Late-night study sessions spent alone or with friends. The way the classroom looked. The time spent poring through books, and the arrival of the big day. The anxiety felt as the professor handed out the final exam. The restlessness endured upon answering a long-dreaded question. The beads of sweat that glistened on the forehead. And then, suddenly, the light bulb turns on. Fear fades away and focus is regained. Finally, school is over and books take their places on the shelf. Days, weeks and months pass. One impatiently awaits the results, which arrive in a letter, in an email, on a bulletin board. After an eager name search, emotion immediately sets in. Is it joy? Relief? The emotion is difficult to put into words. Like a rite of passage, the completion of one's studies and then embarking on a career path is one of the most memorable times in life, a pivotal moment that marks one's transition into professional life. 

The Classima is a watch that epitomizes this whirlwind of emotion and life stage. Naturally sought after by young graduates in quest of a promising future, this initiatory watch is associated with their first successes. Symbolizing the start of professional life, graduation is the first of these milestones. With its more contemporary lines, the Classima (available in versions for men and now also for women) carries within it a sense of the wildest dreams, timeless elegance, as well as the incredible poise and conquering spirit of young graduates. More than a talisman, it is a bearer of good luck and an intimate key into the professional world. The perfect gift for a loved one or to reward oneself, it celebrates this unforgettable event in a momentous way. As the ideal watch for celebrating a graduation or succeeding at an important exam, the Classima is also a precious initiation into the world of Swiss watchmaking. It is sure to become a sentimental timepiece that embodies the audacity of our youth, now and forevermore.

Classima Men: The first challenge successfully met (Ref. 10218)

Remaining loyal to the Baume & Mercier motto, "Accept only perfection, only manufacture watches of the highest quality," the Classima is the watch for the up-and-coming generation and tomorrow's talents. With its 40 mm diameter polished steel case, it has all the marks of success: it features a refined white dial with an understated line decor for a determinedly timeless look, a large date in twin apertures positioned at 12 o'clock, and a second time-zone in a counter at 6 o'clock. Housing a high-precision Swiss quartz moment, the Classima upholds the codes of luxury and watchmaking savoir-faire while remaining affordable. With its black alligator strap, Roman numerals and elegant indexes, this ideal watch for young graduates offers incomparable style that is unique yet timeless, classic yet contemporary. In short, it is endlessly captivating. Its solid case back allows it to be secretly engraved with a name, date, quote or sentimental message. It is a watch with a hint of everyday to discreetly wear with a suit and slide under a shirt cuff, yet also offers a more casual feel for weekend wear. 

Baume & Mercier is a privileged partner of colleges around the world

Baume & Mercier supports the latest generation by creating strong emotional ties with the leaders of tomorrow.

Higher education and quality watchmaking have much in common. Baume & Mercier's support for the world's leading colleges and universities began in Switzerland in 2014, with the Zurich Academy of Applied Sciences in Business Administration (HWZ) and the prestigious Lausanne Hotel School (EHL), where a watchmaking class was organized to accompany a conference given by Alain Zimmermann, CEO of Baume & Mercier, on the luxury market and world of watchmaking. In 2015, celebratory events are also planned at the London Business School in partnership with the School’s Student Association, Hong Kong UST (rank #1 MBA in Asia), and the American University in Dubai. Two conferences have been also be chaired by Alain Zimmermann at the most illustrious business school in Italy, Bocconi. One of the conferences, called Leadership Series, demonstrated his leadership vision as well as the challenges he has faced throughout his career. 

Finally, a Watch Design Contest will be launched in cooperation with the University of Bologna, Europe's oldest university. This cooperation with colleges will continue during 2015 and beyond, with other renowned schools in the United States, Europe, Asia, and the Middle East. As a watchmaker with a humanist approach, Baume & Mercier proudly supports the talented men and women of tomorrow in expressing their potential.