Classima, an initiation watch that captures the emotions of the best years of one's life

For Baume & Mercier, a Swiss manufacturer of high-quality watches since 1830, time is not only about the passing of hours. It is a series of emotions that should be celebrated with elegance and a certain amount of simplicity. Like an initiation rite, graduating is one of the most memorable moments in life, often shared with close friends and family; a moment that is never forgotten, where emotions are captured by a timepiece, a Classima watch that "keeps the time." This watch forever embodies the unforgettable memories of graduation, lasting college friendships, and a sentimental attachment to the college that made it all possible. More than a talisman, it is a bearer of good luck and an intimate key to the professional world that is given to preserve a memory, on the wrist, of this special time of life. These timepieces are also a precious glimpse into the world of Swiss watchmaking. The elegance, timelessness, and accessibility of Baume & Mercier watches make them ideal for celebrating graduation and a sense of belonging to the college family. As a watchmaker with a humanist approach, Baume & Mercier proudly supports the talented men and women of tomorrow in expressing their potential.

Baume & Mercier is a privileged partner of colleges around the world

Higher education and quality watchmaking have much in common. Baume & Mercier's support for the world's leading colleges and universities began in Switzerland in 2014, with the Zurich Academy of Applied Sciences in Business Administration (HWZ) and the prestigious Lausanne Hotel School (EHL), where a watchmaking class was organised to accompany a conference given by Alain Zimmermann, CEO of Baume & Mercier, on the luxury market and world of watchmaking. In 2015, celebratory events are also planned at the London Business School in partnership with the School’s Student Association, Hong Kong UST (rank #1 MBA in Asia), and the American University in Dubai. Two conferences will also be chaired by Alain Zimmermann at the most illustrious business school in Italy, Bocconi. One of the conferences, called Leadership Series, will demonstrate his leadership vision as well as the challenges he has faced throughout his career. 

Finally, a Watch Design Contest will be launched in cooperation with the University of Bologna, Europe's oldest university. This cooperation with colleges will continue during 2015 and beyond, with other renowned schools in the United States, Europe, Asia, and the Middle East. Baume & Mercier's vision is of capturing time and storing it in a box of emotions.

The time of shared success

What do people remember of their college years? A valued education, great friendships, smiles and sometimes tears, class contacts, intense lasting memories, and a Baume & Mercier watch given at graduation. The wealth of these forged links is now a strength, a sense of belonging celebrated by Baume & Mercier by establishing itself as the preferred quality watchmaker for colleges.