Audemars Piguet announced the appointment of LeBron James as a global brand ambassador in 2011. Audemars Piguet, the world's oldest watch manufacturer still in the hands of its founding families chose LeBron for his commitment to excellence, skilled technique and unwavering generosity - values shared by these two legends. Today marks the official launch and unveiling of his namesake timepiece.

James is part of an elite roster of brand ambassadors including race car icon Michael Schumacher, international football star Leo Messi, cricket legend Sachin Tendulkar, and top professional golfers such as, Graeme McDowell, Ian Poulter and Lee Westwood.

The party at the Herzog & de Meuron designed 1111 Lincoln Road was the perfect backdrop for the state-of-the art video specially created for the evening. The video culminated with LeBron driving a sports car into the party to the delight of the 350 guests in the audience.