Approved   Portrait Antonio Seward

Industry News: Audemars Piguet names Antonio Seward as North America CEO

Succeeding Xavier Nolot, Antonio brings nearly 10 years of experience to Audemars Piguet North America.

By Josh Shanks

Effective immediately, longtime AP employee Antonio Seward has been appointed as new CEO of Audemars Piguet, North America. Antonio brings years of experience running AP’s distribution and leadership programs.

According to the press release, Mr. Seward was born in London to Argentinean parents – a diplomat father and an artist mother. He holds a degree in History from Kings College, London and a Masters in Political Science from the Institute of Political Studies in Paris.

Antonio Seward

Antonio joined Audemars Piguet in 2008. His first position was Managing Director for Latin America. In 2010, he moved to Madrid to be the CEO of Audemars Piguet, Spain and Portugal.  From 2011 to 2013, Antonio oversaw the French market.  More recently, Mr. Seward served as General Manager, Audemars Piguet Southeast Asia.

Antonio says: “Working for a superlative brand while experiencing so many unsurpassable moments has made my past ten years with Audemars Piguet truly unique.  My focus for the Americas will be to connect directly with our clients and implement innovative ideas in both our retail experience and distribution. I look forward to the next chapter with Audemars Piguetand sharing our vision of a brand strongly attached to its rich history yet resolutely forward thinking and daring in its spirit.”

Audemars Piguet in Le Brassus, Switzerland

Xavier Nolot returns to HQ 

AP’s former CEO of North America, Xavier Nolot, is returning to their headquarters in Le Brassus to work as Chief Supply Chain Officer.

Audemars Piguet in Le Brassus, Switzerland

Audemars Piguet

Audemars Piguet is the oldest fine watchmaking manufacturer still in the hands of its founding families (Audemars and Piguet). Since 1875, the company has written some of the finest chapters in the history of Haute Horlogerie, including several world firsts. In the Vallée de Joux, at the heart of the Swiss Jura, numerous masterpieces are created in limited series embodying a remarkable degree of horological perfection, including daring sporty models, classic and traditional timepieces, splendid ladies’ jewelry-watches, as well as one-of-a-kind creations. The famous 1972 octagonal Royal Oak, the first luxury watch to be made of stainless steel, is widely recognized as one of the most important innovations in watchmaking.

And receive each week a custom selection of articles.

In-Depth: The Audemars Piguet Carolina Bucci Special Edition Frosted Gold Royal Oak

By Hyla BauerContributor
The limited edition timepiece features a mirrored dial, marking a departure from the classic Royal Oak tapisserie dial. Watchonista takes a hands-on...

Audemars Piguet leads the way in corporate citizenship

By Angus Davies for Watchonista   I would never consider myself an overtly political soul but concede that I am a capitalist. I do believe in...