tag heuer calibre 18 6 0

Automotive and watchmaking industries to receive dedicated reference space on Watchonista

The watchmaking and automotive space will be open as of 9 March to coincide with the 2017 Motor Show. Watchonista is providing a showcase and promotional area for anything and anyone connected with the two sectors.

By Joel Grandjean
Editor in Chief

The reference space will be continuously updated, offering coverage of all the latest news from both sectors, blasts from the past, insights from the men and women of the industry and their plans for the future, or just any events of high-added media value. There is also a wide range of articles and epic features for which publication is already in the pipeline, including news of entrepreneurial adventures and achievements, not to mention a whole host of other subjects.

Zenith El Primero Chronomaster 1969 Tour Edition

Watchonista, in Rebellion mode and classic cars

The connections between the automobile and watchmaking sectors are boundless and infinite. Giving them a reference space all to themselves was therefore an obvious choice for a magazine such as ours.

Baume & Mercier Capeland Shelby® Cobra 1963 – Visit our dedicated page

Especially since among our contributors we have Rémy Solnon, who has authored many books on the subject. What's more, the magazine's founders, Alexander Friedman and Marco Gabella, add an extra special legitimacy to the initiative thanks to their combined passion for both industries. But we'll let you be the judge!

Rebellion Racing and the "Watchonicar"  – Le Mans 2016

Watchonista on Rebellion cars! Your very own watchmaking magazine has accompanied the Swiss racing team through its proudest moments, sharing in the adrenalin, the smell of the asphalt, assiduously following its efforts and its triumphs: you can see the logo emblazoned across every racetrack on the planet, adorning screens the world over, way beyond the context of the specialist TV racing channels. Watchonista's great nostalgia for collectors' cars is obvious from its presence at Pebble Beach, Goodwood, Chantilly, and even Le Mans… Yes!

Watchonista with the Richard Mille RM 11-03 – Chantilly Arts & Élegance 2016

Watchonista is also co-founder of the first Swiss Concours d’Élégance at the Château de Coppet.

Concours Suisse d'Élégance Suisse - Visit our dedicated page

Its love for the sport can also be seen in the constant exchange of journalistic content with Magazine RoadBook, or indeed in the many special ventures embarked upon with watchmaking brands keen on spreading news of their involvement in the automotive industry. Baume & Mercier and the Shelby Cobra, or Ralph Lauren and the Automotive, are but two examples. Happy browsing…

Ralph Lauren and the Automotive – Visit our dedicated page


Baume & Mercier Capeland Shelby Cobra Drive Experience

Baume et Mercier "Shelby Only" event at Le Castellet - Capeland Shelby® Cobra 1963 Launch

Baume & Mercier presenting the new Capeland Shelby® Cobra Competition

Soon to be unveiled....the full new Capeland Cobra movie!

TAG Heuer | Monza Chronograph 2016

Baume et Mercier - New Capeland Cobra models revealed at SIHH 2016

Capeland Shelby® Cobra 1963: an interesting history and a powerful engine on the wrist

By Michel JeannotContributor
Strapped on the wrist, the Capeland Shelby® Cobra 1963 by Baume & Mercier does not fail to impress. We have worn and tested it.

Interview with Alain Zimmermann, CEO of Baume & Mercier about the Cobra

By Alexander FriedmanCo-Founder - Business Development
A partnership with the legendary Shelby Cobra has suddenly propelled Baume...

Richard Mille RM 11-03 Automatic Chronograph Flyback: the Concours d'Elégance

By Vincent DaveauManaging Editor France
Reinterpreting an icon such as the RM 011 while preserving the brand's main codes proved to be a complex and delicate task. We set out to decipher this...

Baume & Mercier Capeland Shelby® Cobra 1963: a living legend

By Vincent DaveauManaging Editor France


A model of elegance and efficacy, Sébastien Ogier turned in a virtuoso performance to take first place in the Rally Catalunya on Sunday the 16th of October,...


The gates of the Domaine de Chantilly swung shut on Sunday the 4th of September, bringing to a close two exceptional days for which the grounds became, for one...


Restyling is a crucial element in the lifecycle of any product. A watch has to possess vitality and be integrated within the natural stylistic development of a...

SIHH 2016: Capeland Shelby Cobra Limited Edition

“Never let them take away your desire to accomplish something.” - Carroll Shelby

Chantilly Concours d'Elégance 2016, our live pictures

Baume & Mercier Capeland Shelby® Cobra 1963