Cut For Time: The Grammys With Bulova, IWC Raises Its Ethical Standards, Flying High With Hamilton, And Abingdon Celebrates Women’s History Month

It’s officially the start of awards season. And, despite COVID, the shows will go on, albeit in dramatically different formats than the usual red carpet extravaganzas. Bulova is ready, willing, and able to continue its role as the Official Timepiece Partner of both the Grammy Awards and the Latin Grammy Awards. Lucky first-time winners will not only take home the iconic gramophone statuette but an Exclusive Edition Grammy timepiece from Bulova.
 

The case design is percussion-inspired, and along with the watch’s round dial, the shape of its sturdy case definitely evokes the top of a drum. Moreover, the Exclusive Edition Grammy watch has a special relationship to the gramophone statue. The dial is made from Grammium, a custom alloy developed for the gramophone statuette. Amazingly, each statue is handcrafted by John Billings, the creator of the alloy.
 

Finally, the sapphire crystal caseback of each Exclusive Edition Grammy will be inscribed with the specific award, the award recipient’s name, and of course, the Grammy logo

Hamilton’s commitment to sustainability continues through its renewed partnership with smartflyer. Founded by Rolf Stuber in 2016, smartflyer is at the forefront of sustainable travel with its electric-hybrid aircraft. A true pioneer in its field, “smartflyer is writing a new chapter in aviation history,” commented Hamilton in a press release. And Hamilton is no aviation neophyte. The brand made its first aviation watch more than a century ago, in 1918. And to this day, Hamilton has continued its focus on aviators with consistent innovations. 
 

“Today, new technologies and new environmental priorities are set to transform [air travel],” the brand said in a statement. “Hamilton, by partnering with smartflyer, will be in the vanguard of the revolution.”
 

In the United States, March is National Women’s History Month, and what better way to celebrate female watch lovers than with a new watch for a women’s-only brand? The Abingdon Co. watch brand describes itself as producing “Adventurous Watches for Adventurous Women,” and the Jordan is the first automotive-inspired watch that the Las Vegas-based brand has made. Specifically, the Jordan was inspired by female motorcyclists, race car drivers, and mechanics. 
 

Featuring a British racing green dial, the 40mm Jordan boasts all of the essential functions specifically useful for drivers, including a tachymeter on the outer bezel and a second time-zone bi-directional inner bezel. At $599, the watch packs a serious punch and a good dose of style.