Cut For Time: Audemars Piguet x MARVEL, De Bethune, Richard Mille’s Snow Setting, And Maurice Lacroix’s ELIROS

Audemars Piguet has chosen to partner with one of Hollywood's hottest filmmakers - Marvel. Last week, the watchmaker from Le Brassus teased their new Super Heroes concept. Will the brand's upcoming releases be on a whole other level, or should we say stratosphere?
 

While Audemars Piguet has been collaborating with real-life heroes Serena Williams and LeBron James, these new heroes come from the uber-successful Marvel Universe. "I first imagined working with Marvel 15 years ago, but we owe the current collaboration to an unexpected conversation with Don Cheadle [who plays an Avenger], a long-time friend who is 2017 called Marvel on the spot to arrange a meeting,” said François-Henry Bennahmias, AP's Chief Executive Officer. It just goes to show that the most inspiring collaborative adventures result from meaningful human interactions and a strong will to never give up!”
 

Indeed, Marvel’s Super Heroes never give up, and we’ll never give up waiting to see the new collection. It’ll be here before too long! As the brand said in a press release, “The partnership with Marvel takes Audemars Piguet’s celebration of inspirational Super Heroes to the next level and promises multiple exciting surprises...starting soon!”

Maurice Lacroix isn't afraid of a little color. And the collection that often features a lot of color, Eliros, has its 25th Anniversary this year. And because this year is so special for Eliros, the brand is introducing four new models that "are as daring as they are sparkling."
 

The new Eliros Date 40mm - 25th Anniversary features lacquered dials – one version  in blue and the other in white. And while they're not exactly twins, the blue and silver dial pieces subtly reference each other. On the silver-dialed model, the hands are blue, and on the blue-dialed model, the hands are silver. Additionally, the six elongated blue Arabic numerals alternate with silver-toned hour markers. Both watches are available with either a blue leather strap or on a bracelet, which are interchangeable, and each piece will has a "25th Anniversary Edition" engraving on the caseback.
 

Maurice Lacroix availed itself of one of its most talented designers for its second pair of watches. Adeline Ziliox is famed for her Haute Couture creations, and for these new editions, she chose the colors pink and blue. The pink dial version, Ziliox said, was in celebration of femininity. “I wanted the pink version to be ultra-feminine. I have used a shade of powder pink, employing a material which provides a relief-effect, depth and character.” With the black dial version, Ziliox employed lots of texture, incorporating Clous de Paris. The light reflections off the mini-pyramid-shaped "nails" lend contrast to the dial. Both watches also feature interchangeable straps.