Audemars Piguet x MARVEL, De Bethune, Richard Mille’s Snow Setting, And Maurice
Cut For Time

Cut For Time: Audemars Piguet x MARVEL, De Bethune, Richard Mille’s Snow Setting, And Maurice Lacroix’s ELIROS

Outer space plays into both Audemars Piguet’s new collaboration and De Bethune's new meteorite dial watch, Richard Mille's dazzles with snow-set diamonds, and Maurice Lacroix’s Eliros gets the couture treatment. 

By Hyla Bauer

Audemars Piguet x MARVEL

Audemars Piguet has chosen to partner with one of Hollywood's hottest filmmakers - Marvel. Last week, the watchmaker from Le Brassus teased their new Super Heroes concept. Will the brand's upcoming releases be on a whole other level, or should we say stratosphere?

While Audemars Piguet has been collaborating with real-life heroes Serena Williams and LeBron James, these new heroes come from the uber-successful Marvel Universe. "I first imagined working with Marvel 15 years ago, but we owe the current collaboration to an unexpected conversation with Don Cheadle [who plays an Avenger], a long-time friend who is 2017 called Marvel on the spot to arrange a meeting,” said François-Henry Bennahmias, AP's Chief Executive Officer. It just goes to show that the most inspiring collaborative adventures result from meaningful human interactions and a strong will to never give up!”

Indeed, Marvel’s Super Heroes never give up, and we’ll never give up waiting to see the new collection. It’ll be here before too long! As the brand said in a press release, “The partnership with Marvel takes Audemars Piguet’s celebration of inspirational Super Heroes to the next level and promises multiple exciting surprises...starting soon!”

Richard Mille’s Snow Setting

It's hard to imagine Switzerland without conjuring visions of the snow-covered Alps. There's a gem-setting style called snow setting, which Richard Mille has now brought to its new timepieces. Snow setting places gems of different sizes in an irregular, random pattern, nestled extremely close together. Just as every snowflake is unique, every snow set watch is not identical to any other. “The snow setting has an extra flourish of originality conferred by a seemingly haphazard arrangement of the stones,” the brand said in a statement. “Like the random flashes of snowflakes in the sun, this technique provides such a scintillating effect and a natural brilliance.” 

The new piece incorporates snow setting not just on the case but on the dial, caseband pillars, and the open-link bracelet. Set in white gold, the diamonds seem to cover the watch's entire surface, just like a blanket of snow.

Maurice Lacroix’s New ELIROS Collections

Maurice Lacroix isn't afraid of a little color. And the collection that often features a lot of color, Eliros, has its 25th Anniversary this year. And because this year is so special for Eliros, the brand is introducing four new models that "are as daring as they are sparkling."

The new Eliros Date 40mm - 25th Anniversary features lacquered dials – one version  in blue and the other in white. And while they're not exactly twins, the blue and silver dial pieces subtly reference each other. On the silver-dialed model, the hands are blue, and on the blue-dialed model, the hands are silver. Additionally, the six elongated blue Arabic numerals alternate with silver-toned hour markers. Both watches are available with either a blue leather strap or on a bracelet, which are interchangeable, and each piece will has a "25th Anniversary Edition" engraving on the caseback.

Maurice Lacroix availed itself of one of its most talented designers for its second pair of watches. Adeline Ziliox is famed for her Haute Couture creations, and for these new editions, she chose the colors pink and blue. The pink dial version, Ziliox said, was in celebration of femininity. “I wanted the pink version to be ultra-feminine. I have used a shade of powder pink, employing a material which provides a relief-effect, depth and character.” With the black dial version, Ziliox employed lots of texture, incorporating Clous de Paris. The light reflections off the mini-pyramid-shaped "nails" lend contrast to the dial. Both watches also feature interchangeable straps.

De Bethune’s New DB28XP Meteorite

De Bethune is bringing outer space to a wrist near you (if you’re lucky enough, as they’re only making ten of them). The brand has harnessed the very essence of space in the form of a new Meteorite dial watch - the DB28XP Meteorite. 

This isn't the first time the brand has incorporated meteorite dials. However, this particular meteorite is "probably the world’s oldest known meteorite to date,” according to the brand. “The first fragment was discovered in Sweden in 1906. Composed mainly of iron and nickel, it is distinguished by the perfectly geometrical lines of its 60° angle cross-hatched “Widmanstätten” pattern.” 

De Bethune temperature-treated the rare meteorite in a thermal oxidation process to create the meteorite's intense blue color, while its natural pattern remains unchanged. The DB28XP Meteorite's case middle is crafted of black zirconium, which is as lightweight as it is strong. Of course, the watch is constructed with all of De Bethune's signature know-how, including the De Bethune balance. The manually wound watch measures 43mm wide and comes with an alligator strap lined in alligator.

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