Five Things That Make Watchonista: Volume 01 Different

When we set out to create a print edition of Watchonista, our team reflected on what has made us successful over the last ten years. One thing was instantly apparent, we’ve always approached our editorial and content from the perspective of a watch collector because that’s how most of our team entered the watch industry.

So when we decided to create Watchonista: Volume 01, we had one goal in mind: Make a magazine that watch collectors would actually want to read.

Here are five things that make Watchonista: Volume 01 different.

As the new digital adage goes: “Content is king.” And as purveyors and creators of content for some of the world’s leading watch brands and retailers, everyone at Watchonista and Watchonista Creative Studios prides themselves on creating compelling storytelling and fresh, dynamic content.

So we saw no reason to change direction with Watchonista: Volume 01. Instead of relying on brand-supplied corporate content, we made the decision to use all-original content created by our global team. No computer renderings or pack shots here! Ninety-nine percent of the images you see in the 120 plus pages of Watchonista: Volume 01 were shot in our studio.
 

So instead of seeing the same derivative pictures you see on the web and across print publications, all the images you see in Watchonista: Volume 01 are original and fresh. That, in turn, lends the magazine a more of a coffee table book-like feel than a typical magazine you’d find on newsstands.

The brainchild of our Chairman and Executive Publisher, Marco Gabella, The Lounge by Watchonista is a special glossy insert, which readers will find mid-book. This special section focuses on relevant categories with which watch guys and gals will identify.
 

From spirits to cigars, The Lounge has a definitive look and feel that sets it apart from the watch-related content in the magazine. Moreover, many of the articles in this section have QR codes, which re-direct the reader to a digital version of the article with rich content.

Our primary sponsor of this section is Louis XIII, the world's most precious Cognac.
 

As we’ve said previously, Watchonista: Volume 01 is “the watch magazine you can’t buy.” The only way you can obtain a copy is by visiting our Find The Magazine tab, where you can opt-in to location services and instantly find a brand boutique or partner retailer near you. Or, if you’re more comfortable entering a city, state, or zip code, our map will show you the nearest place to pick up a complimentary copy of Watchonista: Volume 01.
 

At launch, Watchonista will have over 50 points of distribution. More will be announced in the coming weeks, including European outlets. As a friendly reminder, Watchonista magazine is NOT FOR SALE.