The Gossip, Grandeur, And Good Times Of Geneva Watch Days 2021
A true return to society in the watch world is what we have longed for these past eighteen months, and the events of Geneva Watch Days delivered on that long-awaited desire in the form of novelties and news.
The welcoming Swiss sunshine and industry elation made the excitement of Geneva Watch Days’ return palpable. At any given moment, Quai du Mont-Blanc was filled with eager enthusiasts ready to see not only what watch brands had to offer but also what evening festivities were on the technicolored horizon.
With one new novelty released after the other and infinite meetings, it was easy to get lost in the madness. And choosing our favorite novelties and recapping the latest happenings seemed almost impossible, as one thing soon became apparent at Geneva Watch Days, in the words of Breitling CEO Georges Kern, “This is only the beginning.”
Watches That Wowed
With over twenty watchmakers releasing novelties, choosing our favorite releases was harder than resisting a plate of post-appointment frites at La Riviera Du Rhône at Hotel des Bergues. Starting off the list is the all-black Ferdinand Berthoud Chronomètre FB 1.6-3, a one-of-a-kind beauty that has to be seen to be believed.
Another piece that mesmerized us was the limited-edition titanium GMT Earth from Greubel Forsey. Much like the return of Geneva Watch Days, the return of Greubel Forsey to tradeshows, under the helm of recently-appointed CEO Antonio Calce, was surely worth the wait.
What’s New for Watchonista
At Geneva Watch Days, Watchonista cemented itself as a global online and print publication as we began our first European distribution of Watchonista: Volume 01. Straight off the heels of COUTURE, the team used Geneva Watch Days as the official European launch of our new print magazine. Featuring 99% original content created by Watchonista and billed as, "the watch magazine you can't buy."
Though the novelties will always be the central plot and take the starring role at Geneva Watch Days, the supporting characters of endless dinners and gatherings made attendees long for the event in the eighteen months prior that much more. From an inaugural cocktail hour discussing the rejuvenated Baselworld to a private dinner with Bulgari, the event was a dream for any mover and shaker of the industry.
WatchFemme, a ladies-only group made up of collectors and women who work in the watch industry, hosted an evening meet-up on Thursday evening that was met with the same warmth as the gathering a few weeks back in New York. Founders Laetitia Hirschy and Suzanne Wong have created a global community where women (like myself) have found a home in the watch industry. And now, it not only operates on a global scale, but it will only continue to grow and link women in watches.